Director, Retail Marketing

🕒 3 days ago

🇺🇸 United States – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PAX

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🛒 Retail

Retail

PAX is a company that specializes in the design and sale of high-quality vapes and vaporizers. Their product lineup includes the PAX MINI, PAX Plus, and a variety of vape pens and pods, such as the ERA GO and ERA PRO. They also offer consumables like all-natural gummies crafted with real fruit and Delta-9 THC. PAX focuses on delivering consistent quality and memorable experiences, all while showing a genuine passion for plant-based products. They offer a range of accessories and limited edition items, and provide personalization options to enhance the customer experience.

📋 Description

• Develop and lead PAX's retail marketing strategy across U.S. dispensaries and global wholesale channels • Establish channel and retailer segmentation strategies with differentiated merchandising, marketing investment, and activation • Partner with Sales leadership to accelerate sell-through, improve productivity per door, strengthen retail relationships, and drive profitable growth • Own retail marketing planning, budgets, resource allocation, and performance measurement • Lead visual merchandising strategy across dispensaries, smoke shops, and specialty retail environments • Develop scalable fixtures, displays, product glorifiers, signage, POS materials, and planograms • Translate brand strategy and product innovation into compelling physical retail experiences • Oversee merchandising development, production, deployment, and optimization • Develop national retail promotional strategies for seasonal campaigns, product launches, evergreen offers, and strategic accounts • Lead retail education, sales enablement, budtender engagement, and retailer-facing content • Direct field marketing, brand ambassador, and retail activation programs • Develop consumer engagement and retention initiatives with eCommerce, CRM, and Brand Marketing • Lead and develop the retail marketing team and external partners • Build performance frameworks measuring merchandising penetration, promotional effectiveness, execution, sell-through, and ROI • Use sales data, shopper insights, field feedback, and competitive intelligence to optimize programs • Establish scalable cross-functional workflows and ensure regulatory compliance

🎯 Requirements

• 10+ years of progressive experience in retail, shopper, trade, or channel marketing, including significant leadership responsibility • Deep expertise in visual merchandising and physical retail brand development, with hands-on experience creating fixtures, displays, POS materials, and scalable merchandising systems • Proven success developing shopper marketing, promotional, and retail activation programs that drive measurable sales growth and return on investment • Experience building retail education, advocacy, and sales enablement programs that influence shopper conversion and retail associate recommendations • Background in premium consumer brands with third-party retail distribution, ideally within consumer electronics, beauty, beverage, lifestyle, CPG, or cannabis • Exceptional creative judgment, with the ability to translate brand strategy into compelling and commercially effective retail experiences • Strong analytical and financial acumen, including experience managing budgets, evaluating promotional effectiveness, and optimizing marketing investments • Demonstrated ability to lead teams, agencies, and complex cross-functional initiatives in fast-paced, multi-market environments • Willingness to travel approximately 30%, with occasional international travel

🏖️ Benefits

• Competitive compensation • Equity • Bi-annual performance reviews • Fully funded comprehensive medical, dental, and vision coverage • 401K plan • Generous PTO policy • Paid Parental Leave • Monthly wellness reimbursement • Cell Phone reimbursement • Employee Purchase Program for discounted PAX devices • Weekly catered lunch, endless snacks and beverages • Dog Friendly HQ in the Mission District of San Francisco • Employee Assistance Program including access to online legal support