Head of Marketing

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Payarc

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Series A on 2022-04

Consulting • Healthcare • Logistics

Payarc is a company specializing in providing payment processing solutions for businesses of all sizes. It offers a variety of services including a powerful point-of-sale platform, e-commerce payment systems, and API integrations for fully customizable payment experiences. Payarc facilitates transactions both in person and online, making use of omnichannel payment solutions to ensure businesses never miss a sale. With a focus on security and compliance, Payarc provides end-to-end encryption and robust security features. The company aims to offer seamless integration and management of payments, invoicing, and transaction processing, allowing businesses to streamline their operations and increase profitability. Payarc also fosters partnerships to enhance their service offerings, serving diverse sectors such as retail, restaurants, and healthcare.

📋 Description

• Own Payarc's marketing function as a revenue-first, lead-generation engine accountable for marketing's contribution to the combined sales plan • Own the annual marketing plan and marketing's contribution to combined sales plan gross profit, prioritizing Agent and ISV channel growth • Own overall marketing strategy, including website, social media, brand and reputation management, trade shows, and events • Own lead generation through MQL, lead scoring, re-warming journeys, and outbound infrastructure • Manage the MQL-to-SQL handoff with Business Development and remain engaged through activation and ongoing gross profit • Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, reporting, data governance, and reporting standards • Build, manage, and develop the marketing team; set priorities, deadlines, and performance expectations • Operate an AI-supported model to scale marketing output and manage team capacity • Manage the marketing budget, vendors, and contractor capacity • Maintain brand standards, reputation management, and website performance in service of revenue outcomes • Represent Payarc at industry events and trade shows and own event ROI • Develop partner relationships producing case studies, testimonials, and co-marketing opportunities

🎯 Requirements

• 10+ years of progressive marketing experience • 5+ years leading a marketing function or channel marketing organization • Payments, fintech, or merchant services industry experience required • Agent/ISO or ISV channel marketing experience strongly preferred • Track record of building demand generation programs measured on sourced pipeline and revenue • Established presence in payments industry networks and trade associations preferred • Demonstrated ownership of a sourced revenue or pipeline number • Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models • Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting • Working command of AI tools in marketing production, including brand management, lead generation, project management, and CRM management • Direct, accountable communication style and ability to operate against hard due dates and documented priorities • Ability to lead a small team through scale • Bachelor's degree in Marketing, Business, or related field, or equivalent experience • Ability to travel to trade shows, partner meetings, company events, and industry conferences as needed

🏖️ Benefits

• Remote work • Travel to trade shows, partner meetings, company events, and industry conferences as needed