Marketing Manager – Account Based Marketing

🕒 August 11

🇺🇸 United States – Remote

💵 $89k - $118k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Paylocity

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1997

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $10M Venture Round - Paylocity on 2008-05

HR Tech • SaaS • B2B

Paylocity is a provider of cloud-based payroll and human capital management software for businesses of all sizes. Its platform includes payroll, HR, time & labor, benefits administration, talent management (recruiting, onboarding, performance, learning), employee experience tools and AI-driven features, and it serves small businesses through enterprises as well as partners such as accountants, brokers, and tech partners.

📋 Description

• Own the strategic direction and hands-on operation of Paylocity’s ABM digital programs and omnichannel expansion • Manage and optimize display, paid media, CTV, and video programs • Scale ABM into a coordinated motion spanning digital, email, events/webinars, direct mail, and gifting • Own the Reachdesk gifting program, including quarterly drops, sales-triggered sends, budget management, and rep adoption • Partner with SDR organizations and Sales leadership on education, enablement, alert workflows, and follow-up • Administer and serve as internal expert for the 6sense platform, including segments, audiences, predictive models, 6QAs, alerts, and integrations • Own Enterprise lead generation and funnel strategy, including marketing-generated pipeline and revenue • Develop and execute end-to-end ABM strategies aligned to account segments, buying stages, and program tiers • Research target accounts and ideal customer profiles, create audience segmentation, and develop growth strategies • Use intent data and predictive analytics to identify and prioritize in-market accounts • Plan and execute integrated ABM campaigns across digital, webinars/events, content, and gifting • Partner with Analytics and Marketing Operations to track ABM influence and maintain stakeholder dashboards • Collaborate with Marketing and Sales teams to deliver and activate cross-channel campaigns • Measure and report ABM KPIs, influenced pipeline, revenue, forecasts, and impact models • Test, learn, and optimize campaigns, channels, and workflows based on data • Evaluate new ABM channels, technologies, and data sources and manage technology-stack integrations

🎯 Requirements

• 5–7+ years of B2B marketing experience, preferably in SaaS • At least 3 years running ABM or targeted account programs • Hands-on power-user experience with an ABM/intent platform; 6sense strongly preferred, Demandbase or similar considered • Experience with segment building, predictive models, and sales intelligence • Experience with gifting/direct mail platforms such as Reachdesk or Sendoso • Experience with sales engagement tools such as Salesloft or Outreach • Demonstrated success partnering with SDR teams and Sales leadership • Experience enabling sales representatives, building alert and routing workflows, and driving follow-up on marketing signals • Strong marketing analytics skills, including pipeline influence, attribution, account engagement metrics, and ROI reporting • Experience with CRM and marketing automation platforms such as Salesforce and Marketo • Proven executive presence and ability to communicate ABM results to senior leaders • Ability to work within project management tools and manage reviews, approvals, and timelines • Superior communication skills and experience coordinating cross-departmental initiatives • Organized, detail-oriented, highly motivated, and experienced in project management within a fast-paced environment • Self-starter, problem solver, reliable, accountable to deadlines, and able to manage multiple projects • BS/BA in Communications, Marketing, or related field desired

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • Disability insurance • 401(k) match • Perks supporting employees, families, and finances • Career development • Annual bonus eligibility • Restricted stock unit grant based on individual performance • Full range of benefits