Social Media Content Manager

🔥 2 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Peachtree Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏗️ Construction

🏨 Hospitality

Consulting • Construction • Hospitality

Peachtree Group is an Atlanta-based investment firm that deploys capital across commercial real estate through acquisitions, credit & lending, and development, while providing end-to-end investment services such as asset management, capital markets, construction project management, and hospitality management. The firm highlights extensive transaction experience and scale — billions in assets under management and hundreds of transactions — and focuses on value-driven CRE investments, flexible asset-backed lending, and project development and repositioning.

📋 Description

• Develop and execute a portfolio-wide social media and content strategy • Build and maintain multi-channel content calendars for Facebook, Instagram, LinkedIn and emerging platforms • Manage PGHM above-property social calendars and posting • Write, design and produce posts, captions, short-form video, reels and stories • Partner with Revenue Management to promote packages, offers and need dates • Manage vanity websites, keeping content, imagery, offers and booking links current • Coordinate website updates with web vendors and the Digital team and monitor traffic and booking conversion • Provide creative and audience input for paid social campaigns • Identify, vet and manage travel creator and lifestyle influencer relationships • Collaborate with tourism boards, convention and visitors’ bureaus, and community partners • Serve as primary social media contact for General Managers and Sales leaders • Train property teams to capture and submit on-site content • Monitor and respond to comments, messages and mentions, escalating when needed • Ensure content meets brand standards, platform policies and sponsored-content disclosure rules • Track reach, engagement, follower growth, website traffic and direct bookings; report results and recommendations to leadership • Conduct weekly, monthly and quarterly content, reporting, website, partnership and shoot activities across the hotel portfolio

🎯 Requirements

• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent experience • Minimum 4+ years of social media and content marketing experience, preferably in hospitality, travel or lifestyle brands • Experience managing social accounts for multiple brands or locations at the same time • Portfolio showing original photography, video and written content • General understanding of hotel operations and how operations interact with marketing, sales and revenue • Strong writing and visual storytelling skills • Hands-on photography and video skills, including mobile shooting and editing • Expertise with social scheduling and listening platforms such as Sprout Social, Hootsuite or Meta Business Suite • Working knowledge of Adobe Creative Suite, Canva and CapCut or similar editing tools • Understanding of Google Analytics 4, platform insights and booking-engine attribution • Working knowledge of website content management systems such as WordPress and basic SEO best practices • Ability to organize details for multiple hotels, locations and people • Excellent verbal and written communication, listening and presentation skills • Flexible and adaptable schedule including evening and/or weekend events and shoots • Ability to travel 25% • Ability to sit for extended periods, stand and walk during shoots and events, and lift and carry equipment weighing up to 25 pounds

🏖️ Benefits

• Medical, dental, vision, disability, and life insurance • Generous 401(k) retirement match • Paid Holidays • Paid Time Off • Employee Assistance Program and Fund

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