Catena
HR Tech • Enterprise • Recruitment
Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.
2 - 10 employees
👥 HR Tech
🏢 Enterprise
🎯 Recruiter
Ads Campaign Manager, Meta, Google Ads
Job not on LinkedIn
November 18
Catena
HR Tech • Enterprise • Recruitment
Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.
2 - 10 employees
👥 HR Tech
🏢 Enterprise
🎯 Recruiter
📋 Description
• Develop and implement full-funnel Meta and Google Ads strategies. • Launch, manage, and optimize campaigns across Meta, Google Search, Display, and YouTube. • Build and test audiences, creatives, copy, and bidding strategies. • Conduct keyword research, competitive analysis, and funnel assessments. • Analyze performance daily to reduce CPL and improve lead quality. • Execute structured A/B tests across creatives, landing pages, and audiences. • Troubleshoot tracking, attribution, and conversion event issues. • Collaborate with the CRO team to improve landing page performance. • Maintain organized and scalable ad account structures. • Prepare weekly and monthly reports with insights and recommendations. • Ensure accurate tracking and tagging across platforms. • Identify scaling opportunities while monitoring risks or inefficiencies. • Brief creative teams on required formats and data-backed concepts. • Provide insights for new angles, messaging, and tests. • Align ad creative with landing page experiences. • Work closely with senior ads specialists, CRO, creatives, and account managers. • Participate in onboarding, internal training, and workshops. • Contribute to process improvements and internal playbooks.
🎯 Requirements
• 2–4+ years of hands-on experience managing Meta and Google Ads campaigns • Strong expertise in one platform + familiarity with the other • Proven experience reducing CPL, improving lead quality, and scaling campaigns • Strong understanding of funnels, landing pages, CRO, and tracking • Highly dependable, consistent, organized, and detail-oriented • Excellent English communication skills (internal collaboration-focused) • Ability to manage multiple accounts and budgets at once • Self-directed, proactive, and quick to ramp without heavy supervision. • Experience in home improvement, contractor niches, or local lead generation (nice-to-have) • Experience collaborating with creative or CRO teams (nice-to-have) • Familiarity with automation rules or scripts (nice-to-have) • Agency or AdTech background (nice-to-have) • Experience with YouTube Ads or advanced audience strategies (nice-to-have)
🏖️ Benefits
• Competitive Salary: Based on experience and portfolio quality • Remote Work: Fully remote—work from anywhere • Performance-Based Bonus: Based on creative quality and timely project delivery • Creative Growth: Long-term opportunity to lead major campaigns or projects • Generous PTO: In accordance with company policy • Health Coverage for Philippines-based talents: HMO coverage after 3 months for full-time employees • Direct Mentorship: Guidance from international industry experts • Learning & Development: Ongoing access to resources for professional growth
Apply NowSimilar Jobs
November 15
Paid Media Specialist managing and optimizing paid advertising campaigns across Facebook Ads and Google Ads. Responsibilities include campaign creation, performance analysis, and achieving marketing goals.
November 15
Paid Media Specialist executing and optimizing digital advertising campaigns for Family Law Firms. Collaborating closely with the Paid Media Manager to ensure exceptional results and client satisfaction.
November 14
Performance Marketing Manager optimizing advertising campaigns across various platforms at LevelUp. Driving high-quality job applications for clients through data-driven strategies and budget management.
November 7
Performance Marketer for event marketing company in Sydney managing multiple ad accounts and campaigns. Collaborating with creative team and optimizing advertising strategies for maximum impact.
November 6
Creative and tech-savvy Virtual Assistant handling content creation and digital advertising for clients. Managing social media ads and visual content while maintaining organizational tasks.