VP, Marketing

Job not on LinkedIn

🕒 September 29

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Catena

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.

📋 Description

• Own Pearl's brand positioning, creative direction, and storytelling strategy • Find and develop compelling stories about Pearl's founders, clients, talent, and communities • Develop creative concepts, conduct interviews, build storyboards, and write scripts • Transform interviews into first-person stories, videos, articles, and social content • Develop founder personal brands on LinkedIn and other platforms • Create consistent storytelling across the website, LinkedIn, Instagram, and other channels • Own marketing strategy for NY Deep Tech, Operating Room, and Health Command communities • Build community brands and grow founder, executive, operator, and prospective-client audiences • Shape events and retreats into compelling, shareable experiences • Turn events into videos, interviews, founder stories, and social content • Build and lead the marketing team and external specialist network • Recruit and manage specialists in video production, editing, copywriting, ghostwriting, graphic design, paid advertising, SEO, and GEO • Establish creative briefs, production workflows, quality standards, and accountability • Develop repeatable content production and distribution processes • Manage marketing resources and external partners • Establish KPIs for reach, virality, engagement, brand loyalty, prospecting, and conversion • Measure community growth, participation, retention, and audience quality • Partner with Sales to connect marketing, community, and events to qualified prospects and client acquisition • Oversee paid advertising, SEO, GEO, and distribution channels • Test creative, content, and distribution strategies using performance data

🎯 Requirements

• Exceptional storyteller and brand builder; able to find the human story behind a company or person and turn it into engaging, shareable content • Demonstrated ability to build distinctive, memorable, culturally relevant brands and genuine audience loyalty • Hands-on creative leadership, including developing concepts, storyboards, and scripts; interviewing people and working with production teams • Understanding of organic content reach, engagement, and amplification through founders, creators, employees, customers, and communities • Understanding of community-driven growth and converting offline experiences into online conversations • Understanding of the relationship between brand, revenue, qualified prospects, and client acquisition • Understanding of B2B and B2C marketing • Ability to build and manage creative teams across copywriting, video production, design, paid advertising, and search • Established network of freelancers, creators, and agencies • Comfortable working directly with founders and executing without detailed instructions • Belief in Pearl's mission to change perceptions of exceptional professionals in the Philippines, Latin America, and other global markets • Relevant brand-building experience in a high-growth startup, consumer or B2B brand, or community-driven business • Marketplace, recruiting, staffing, or HR technology experience is a plus, but not required • High standards and low ego

🏖️ Benefits

• Build and Grow Quickly — opportunity to step into leadership early and own decisions that shape how the company grows • Fully Remote. Forever. • Unlimited PTO • Global Retreats • Ambitious and Kind Team • Low-ego, no-assholes policy