Lead Product Marketing Manager

🕒 August 14

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🌲 North Carolina – Remote

💵 $196.3k - $249k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Pendo.io

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $110M Secondary Market on 2021-11

SaaS • Enterprise • Artificial Intelligence

Pendo. io is an AI-powered product experience platform that helps companies improve software experiences for both customers and employees. It offers a suite of tools including product analytics, in-app guides, session replay, and user feedback to optimize digital adoption and drive user engagement. Pendo's platform is designed to enhance user experience, increase product-led growth, and streamline digital workplaces through personalized communications and insights. The platform is utilized by tech-savvy teams to efficiently onboard users and manage SaaS portfolios, all while providing strategic data insights for better decision-making.

📋 Description

• Own Novus messaging, positioning, talk tracks, breakthrough narrative, category story, and positioning documentation • Build and run the full go-to-market plan across audience targeting, channel strategy, campaigns, sales readiness, launches, and success metrics • Define acquisition channels, run campaigns, and drive early-access signups • Connect demand activity to free-to-paid conversion and early commercial signals • Build Novus's presence in developer forums, social channels, influencer relationships, and events • Partner with product and growth on self-serve onboarding, activation flows, and freemium-to-paid conversion paths • Define how Novus and Pendo are positioned together in the market • Build sales and partner enablement materials, messaging, and proof points • Track activation, free-to-paid conversion, marketing-sourced ARR, pipeline, and early revenue outcomes

🎯 Requirements

• 7+ years of marketing experience with ownership of product or category positioning and narrative at the individual contributor level • Proven ability to drive a launch, repositioning, or category story end to end • Strong content instincts and ability to create narratives, positioning documents, and launch materials • Active practical fluency with AI tools such as Claude, ChatGPT, or similar • Track record of shipping, gathering feedback, iterating, and filling gaps independently • Ability to translate technical depth into clear, compelling messaging • Strong cross-functional influence with product, sales, marketing, and leadership stakeholders • Experience with PLG motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution • Credibility with developer or builder audiences and understanding of how technical users discover and evaluate tools • Nice to have: developer community-building experience • Nice to have: technical fluency with codebases, pull requests, and deploy cycles • Nice to have: experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools • Nice to have: growth-hacking experience in an early-stage or 0-to-1 product environment

🏖️ Benefits

• $0 premium health coverage options • Strong 401(k) match • Equity • Flexible time off