Senior Manager, Search & Discoverability

Job not on LinkedIn

🕒 October 21

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Develop and lead an integrated search and discoverability strategy spanning paid search, AI-powered search, LLMs, and emerging consumer discoverability platforms • Own paid search strategy and performance, including account structures, bidding, audiences, keywords, queries, budgets, and optimization • Partner with SEO resources to align paid and organic opportunities and develop a testing roadmap • Monitor consumer search behavior, search engine results pages, and LLM-based discovery for risks and opportunities • Analyze search queries, keywords, competitors, audiences, and consumer behavior to identify demand shifts and inform marketing and business strategy • Partner with Analytics and Measurement teams to improve attribution, incrementality measurement, forecasting, and channel relationship analysis • Develop forecasts, budgets, and performance targets while identifying acquisition risks and opportunities • Translate search ecosystem changes into recommendations for marketing leadership and executive stakeholders • Lead, develop, and mentor a search execution and optimization team

🎯 Requirements

• 7+ years in the paid search and discoverability industry • Experience with Google Ads, Microsoft Advertising, and bid management platforms • Strong understanding of campaign architecture, audience strategy, and performance optimization • Working knowledge of AI-powered search experiences, large language models, generative search, and evolving consumer discovery • Strong analytical skills, including evaluating downstream conversion, revenue, incrementality, and business impact beyond platform-reported metrics • Experience developing hypotheses, designing tests, interpreting results, and scaling successful strategies • Strong financial and business acumen, including managing significant budgets and making investment decisions based on expected business outcomes • Ability to identify ambiguous problems, develop a point of view, and drive work forward without a predefined playbook • Must reside and perform work within the United States • Must be willing and able to travel as needed • Must complete applicable pre-employment screening requirements • Must complete federal employment eligibility verification through Form I-9

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • 401(k) with company match • Free access to all online programs • Remote work arrangement • Occasional travel for team meetings, company events, conferences, and summits

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