Director, CRM

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Penn Interactive

WebsiteLinkedInAll Job Openings

201 - 500 employees

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Greenfield, MA, and Cherry Hill, NJ. As the digital arm of PENN Entertainment (NASDAQ: PENN), North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences, we are poised for fast-paced growth in the sports betting and online casino space. We have teamed up with Barstool Sports and theScore to create a unique and exciting sports betting experience through our retail books and the Sportsbook mobile apps.

📋 Description

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) • Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers • Managing marketing communications across email, SMS, push, retail and paid channels • work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove) • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

🎯 Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company • Strong analytical capabilities to interpret data and track performance • Proven managerial and critical thinking skills required • Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

🏖️ Benefits

• Provides best-in-class benefits to eligible employees • Help support you physically, financially and emotionally through the big milestones and in your everyday life.