Director, CRM

🕒 June 17

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Penn Interactive

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎲 Gambling

🎮 Gaming

🛍️ eCommerce

Gambling • Gaming • eCommerce

Penn Interactive is an interactive gaming company headquartered in Philadelphia, with additional offices in Greenfield, MA, and Cherry Hill, NJ. As the digital arm of PENN Entertainment, it manages various digital products, including the Barstool Sportsbook. The company is focused on fast-paced growth in the sports betting and online casino space, leveraging partnerships with Barstool Sports and theScore to offer a unique sports betting experience through mobile apps and retail locations.

📋 Description

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) • Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers • Managing marketing communications across email, SMS, push, retail and paid channels • Work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove) • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

🎯 Requirements

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company • Strong analytical capabilities to interpret data and track performance • Proven managerial and critical thinking skills required • Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

🏖️ Benefits

• Best-in-class benefits to eligible employees • Expert guidance and always-on tools for physical, financial, and emotional support