Creator – Influencer Specialist

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Petra Brands

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

👥 B2C

🤝 B2B

🛒 Retail

B2C • B2B • Retail

Petra Brands is a fast-moving, purpose-led house of consumer brands and private-label operator that uses a proprietary multilevel scale engine (PetraSpark) to rapidly develop, manufacture, and scale sustainable personal care, pet, and lifestyle products globally. The company provides end-to-end capabilities — brand development, product formulation, mass manufacturing, retail execution, and shipping & logistics — and serves both direct-to-consumer channels and retail partners while emphasizing eco-friendly ingredients and certified sustainable packaging.

📋 Description

• Identify, recruit, and manage TikTok creators and influencers aligned with Petra Brands’ products and audience. • Manage inbound creator requests from TikTok, Instagram, and email. • Maintain an organized pipeline of creators across micro, mid-tier, and large creators. • Track creator performance including views, engagement, and sales impact. • Coordinate TikTok creator sampling and seeding programs. • Manage the full lifecycle of creator outreach including support paid and organic creator campaigns for both retail and DTC initiatives. • Manage creator sample requests and maintain an organized sample inventory tracker. • Coordinate product shipments to creators globally. • Support product seeding strategies for new product launches and retail activations. • Ensure timely fulfillment of creator sample requests. • Assist in building and managing Petra Brands’ TikTok Creator Discord community. • Help onboard creators into the community. • Monitor feedback and creator sentiment. • Support the execution of creator campaigns for coordinated deliverables and timelines. • Manage product sampling and creator coordination for live events, trade shows, and creator meetups. • Maintain internal systems including tracking creator codes, affiliate performance, and campaign metrics.

🎯 Requirements

• 1-2 years of experience in influencer marketing, social media, or creator partnerships • Strong understanding of TikTok creator ecosystem • Experience managing product sampling or influencer gifting programs • Highly organized with strong project management skills • Comfortable communicating with creators and managing relationships • Familiarity with social commerce and affiliate marketing