Vice President, Product & Solution Marketing

🕒 August 4

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $194.7k - $275k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Ping Identity

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $35M Series F - Ping Identity on 2014-09

Consulting • Healthcare • Logistics

Ping Identity is a leading provider of identity and access management (IAM) solutions, delivering secure, scalable, and flexible identity services for enterprises and large organizations. The company offers cloud and on-premises platforms (including PingOne and Helix AI-powered capabilities) to manage authentication, access, orchestration, fraud prevention, and decentralized identity across customers, employees, and third parties. Ping Identity focuses on reducing fraud, improving user experiences, and supporting complex deployment needs for sectors like government, financial services, healthcare, retail, and media.

📋 Description

• Define market narratives and shape category leadership for Ping’s next phase of enterprise-scale growth • Partner with the CEO, Product, and Sales to identify high-leverage opportunities and translate strategy into revenue impact • Lead market and competitive intelligence, anticipate industry shifts, and identify opportunities across products, segments, and routes to market • Define buyer personas, journeys, category narratives, company positioning, value propositions, and messaging frameworks • Partner with the CEO and executive team to set vision and market direction • Create launch strategies, solution handbooks, sales knowledge-transfer plans, and integrated launch frameworks • Own go-to-market strategy and planning for major product and solution launches • Ensure sales readiness, enablement, and knowledge transfer • Establish launch dashboards and post-launch analytics to measure success • Drive partner go-to-market alignment and solution marketing for ecosystem growth • Grow and develop the Product and Solution Marketing team • Partner with Sales leadership to improve deal velocity, win rates, and competitive displacement • Lead win/loss analysis and product growth diagnostics • Optimize solution packaging and positioning using pipeline and performance signals • Develop lifecycle and sunset communication strategies • Build a partner marketing strategy and roadmap aligned with Ping’s broader go-to-market strategy

🎯 Requirements

• 15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership • Strong preference for experience in Identity, Cybersecurity, or Enterprise Technology • Experience operating at $1B+ scale is preferred • Demonstrated ability to define or redefine a category narrative • Proven experience working directly with the CEO and board-level stakeholders to align competing priorities • Ability to anticipate industry shifts and translate macro trends such as AI and regulation into strategic positioning • Ability to connect messaging to pipeline outcomes and understand enterprise sales complexity • Analytical rigor in go-to-market prioritization • Experience developing high-performance product marketing talent and implementing repeatable lifecycle frameworks

🏖️ Benefits

• Flexible, collaborative work environment • Company culture that empowers employees to do their best work • Employee Resource Groups • Regular company and team bonding events • Competitive benefits and perks • Global volunteering and community initiatives • Generous PTO & Holiday Schedule • Parental Leave • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations) • Bonus