Director, Growth & Revenue Marketing

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Activate Games

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

Gaming • Entertainment

Activate Games is an innovative active gaming facility where players engage in physical and interactive games. Participants can jump, climb, and problem-solve in dynamic game rooms equipped with real-time interactive technology for a thrilling experience. These games vary in difficulty and can be played in groups, creating a personalized and adaptable gaming experience. Players use electronic wristbands to track their progress, earn points, and level up. Activate Games offers a unique entertainment experience that is physically engaging and fun for a wide range of participants.

📋 Description

• Own performance marketing, lifecycle marketing, CRM, demand generation, and customer retention across Activate corporate stores, ensuring all marketing activity is directly tied to revenue targets • Develop and lead the growth strategy and demand plan, with clear execution plans that support store, regional, and overall AGS revenue goals • Translate AGI’s national brand and product work into store-level bookings, adapting plans based on local performance, customer behavior, and market opportunity • Analyze demand generation, loyalty, retention, and churn trends to identify opportunities that increase repeat visits, reduce customer acquisition costs, and strengthen customer lifetime value • Monitor store and regional performance trends, identify actions to sustain strong markets, improve lagging markets, and support consistent revenue growth across the portfolio • Make informed trade-offs across channels, programs, and audiences to optimize investment, growth impact, and customer engagement • Leverage customer behaviour insights and operational opportunities to increase bookings during non-peak times and strengthen retention strategies • Own the store growth, revenue, and P&L investment plan, ensuring marketing spend and priorities are aligned to measurable revenue outcomes • Build and manage the 12-month operating plan and 3-year roadmap, aligning growth initiatives to forecasted demand, revenue targets, and business priorities • Partner on the budgeting process to prioritize activities and investments that support growth, retention, and store performance goals • Establish a weekly, monthly, quarterly, and annual planning rhythm, with clear visibility into how stores and regions are trending against plan • Define and measure program success, using performance data to refine plans, adjust budget recommendations, and optimize channel investment • Lead, coach, and develop the CRM Specialist and Paid Digital Specialist, providing clear direction, prioritization, and support to drive strong team performance • Stay close to the work and step in when needed to remove roadblocks, accelerate execution, and support high-impact initiatives • Scale the team’s capabilities over time by improving systems, tools, workflows, and the practical use of AI within the marketing function • Represent growth marketing as part of the AGS leadership team, ensuring priorities, performance insights, and opportunities are clearly represented • Partner with the AGI corporate marketing team on national campaigns, brand standards, product launches, and market activation plans • Partner with the Director of Communications, PR & Influencer on initiatives that strengthen demand in lagging markets and maintain momentum in leading stores

🎯 Requirements

• 10+ years in growth and performance marketing leadership at multi-unit consumer brands, retail, restaurants, entertainment or fitness • Competent in various platforms and systems to lead the work credibly lead hands on when required (ie. Meta, Google, Braze) • Led a growth / performance function end to end – paid, lifecycle, CRM • Built and led a marketing team – close to the work • Owned a marketing P&L at scale and committed to revenue against it • Built marketing planning and operating cadence from the ground up at a growth-stage company • Deep on measurement - can interrogate attribution and spot when the numbers don’t add up • Use AI to materially change what a marketing function can produce • Bachelor's degree in Marketing, Business, Communications, or relevant field • Strong leadership abilities with experience managing programs and fostering a collaborative work environment • Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment • Exceptional written and verbal communication skills, with the ability to create compelling content and effectively deliver key messages • High degree of professionalism, confidentiality, and ethical judgment.

🏖️ Benefits

• Competitive salary • 401(k) and benefits (medical, dental, vision, and basic life insurance) • Employee assistance program (EAP) • Paid time off • Free game play and employee discounts • Fun and dynamic work environment • Casual and comfortable dress code • On-site parking