Social Media Lead

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🕒 July 1

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Playbook

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $7M Series A - Playbook on 2023-03

Healthcare • Consulting • Food & Beverage

Playbook is a software platform that enables fitness creators, trainers, and wellness professionals to build, brand, and monetize their own subscription apps and one-time purchase programs. It provides ready-made content templates (classes, clips, Tabata, running, livestreams), community and messaging tools, progress tracking and CRM, analytics, and launch support so creators can scale recurring revenue with minimal setup and no upfront cost. Playbook emphasizes creator ownership, transparent economics (80/20 revenue split), content protection, and tools to grow and retain customers.

📋 Description

• Develop bespoke social strategies for top-tier Playbook talent • Research viral trends, algorithm changes, and new platform features across Instagram and TikTok • Track and analyze performance of our top talent weekly • Run weekly viral content analysis and distribute insights to the team • Publish a recurring newsletter on social trends relevant to our creator verticals • May do community calls / webinars • Feedback and support for paid ad creative • Support with curriculum and creator training • Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork • Build challenge marketing kits in the same format • Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. • Develop mastery of what to post for lead generation vs. conversion — and teach it • Own social growth tracking for our top 50 creators • Surface the biggest opportunities and the biggest gaps each week

🎯 Requirements

• You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream • You've developed content strategy for creators, brands, or talent at scale • You can distill complex strategy into simple, actionable templates that a creator can execute without a second question • You understand the organic-to-paid funnel and can think across both • Bonus: you're AI-savvy and excited about building tools that scale this work • Comfortable working across fitness, wellness, and lifestyle verticals