Plummy Games
The PLUMMY team lives by the spirit of unity and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
11 - 50 employees
💰 $6M Seed Round on 2022-11
Creative Producer
Job not on LinkedIn
November 22
Plummy Games
The PLUMMY team lives by the spirit of unity and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
11 - 50 employees
💰 $6M Seed Round on 2022-11
📋 Description
• Develop and execute creative strategies for user acquisition, focusing on casual mobile gaming audiences • Generate new creative hypotheses, run A/B tests, and iterate quickly based on performance results (CPI, CTR, IPM, ROAS, etc.) • Work closely with the team across the creative production process - from initial briefs to final delivery of video, static, playable, and UGC content • Manage internal and external partners to ensure quality, speed, and technical accuracy • Use campaign data to identify trends, validate hypotheses, and guide future creative directions • Partner with UA managers to ensure creatives are tested systematically and optimized for scale • Track competitors, platforms, and creative trends in the casual games space • Introduce innovative formats and ideas that differentiate our title in the market • Collaborate with UA, design, and product teams to align creatives with game identity and marketing goals
🎯 Requirements
• 4+ years of experience in creative production or performance marketing within casual mobile games • Strong understanding of UA and IAP monetization metrics (CPI, CTR, IPM, ROAS) and how creatives influence user engagement and purchases • Proven ability to design, run, and evaluate story-driven A/B test campaigns for UA • Storytelling-based creatives experience (character-driven, emotional, or narrative hooks) • Hands-on experience with creative production tools (After Effects, Premiere, Photoshop, etc.) or ability to guide those who use them • Analytical mindset with the ability to turn data into actionable creative insights • Strong project management and communication skills, with the ability to manage multiple creative iterations efficiently • Fluent in English, both spoken and written
🏖️ Benefits
• Remote-first approach with various collaboration models • Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer • Work alongside experienced, like-minded professionals with an opportunity for fast professional growth • Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project • A standard 5-day workweek, synced with the GMT+2 time zone • 20 business days of paid vacation, with the option to take single days off from this amount • Public holidays based on your country of residence • 5 sick days per year for health-related needs - no doctor’s note required
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