Director, Strategic Product Marketing

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🕒 July 30

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PMI

WebsiteLinkedInAll Job Openings

1 - 1 employees

📚 Education

🤝 Non-profit

Education • Non-profit

PMI is the Project Management Institute, a global nonprofit professional association that sets standards, provides education and credentials, and supports the practice of project and program management. PMI offers widely recognized certifications (PMP, CAPM, PMI-ACP, PMI-CPMAI, and others), publishes standards and guides such as the PMBOK Guide, runs training, events, research and thought leadership, and provides digital tools and enterprise solutions (e. g. , PMI Infinity) and membership services to a community of project professionals (noted as more than 800,000 members).

📋 Description

• Own the product marketing strategy and GTM orchestration across PMI's full portfolio. • Turn market insight, product strategy, research, practitioner understanding, and operational readiness into clear portfolio positioning, integrated GTM plans, market education, and measurable commercial outcomes. • Ensure PMI's products do not show up as disconnected launches, but as a coherent set of capabilities serving professionals, organizations, partners, and the future of the project management profession. • Operate at altitude with executives, at ground level with launch teams, and in coaching mode with a team that includes junior Product Marketing Manager (PMM) talent and Go To Market (GTM) operations capability. • Develop and maintain a portfolio-level POV across PMI's product ecosystem. • Own the product marketing operating model that determines how GTM strategy, PMM capacity, and readiness work are allocated across PMI's portfolio. • Own the strategic product marketing work behind launches, campaigns, lifecycle moments, and portfolio priorities. • Lead, coach, and develop a four-person team spanning product marketing and GTM operations. • Partner with content marketing to shape how PMI uses research, thought leadership, practitioner insight, community knowledge, customer proof, and cultural or regulatory moments to support product positioning and GTM priorities. • Own the GTM operating system that turns portfolio strategy into executable market delivery. • Help PMI become a more visible and credible voice in the market on the future of the profession. • Oversee GTM strategy for new products, major product updates, lifecycle moments, and portfolio-level campaigns. • Build a disciplined approach to competitive intelligence and market sensing. Gather input from customers, sales teams, regions, press, forums, communities, partners, research, and competitive offerings.

🎯 Requirements

• 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience. • Experience leading or directly managing marketers, ideally including junior or developing team members. • Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business. • Proven ability to build positioning and messaging for complex product portfolios, not just individual launches. • Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs • Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization. • Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness. • Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success. • Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation. • Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution. • Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones. • Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins. • Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations. • Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story. • PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches. • Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI’s products and capabilities matter now. • Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy. • Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired. • Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences. • Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins. • Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus. • Travel up to 30%

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development