Content Strategist, Contract

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $91k - $97k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 0%

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PointClickCare

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 Secondary Market on 2022-03

Healthcare • Consulting • Healthcare Insurance

PointClickCare is a cloud-based software provider focused on improving care collaboration and financial health in the healthcare industry. The company offers a comprehensive platform that connects care teams with important data, allowing for seamless care transitions and better patient outcomes. By streamlining operations for skilled nursing facilities, senior living communities, and other healthcare providers, PointClickCare helps reduce inefficiencies, manage medication orders, ensure compliance, and improve financial performance. PointClickCare also fosters innovation and quality improvements in healthcare through integrated care coordination and actionable insights across data silos.

📋 Description

• Develop, manage, and execute owned brand content strategy across the blog, podcast, web, and long- and short-form content • Plan editorial calendars, write and edit content, manage production workflows, and deliver against deadlines • Translate product marketing and go-to-market strategy into brand content strategy • Develop thought leadership content for executives and subject matter experts • Create channel and distribution strategies with demand, social, web, and other teams • Lead day-to-day execution of brand-related agency programs • Collaborate with product marketing, demand generation, and growth teams • Track content performance, report key metrics, and optimize strategy and editorial mix • Establish brand storytelling, content positioning, and channel strategy guidelines • Lead owned content strategy for the annual SUMMIT conference and support event deliverables • Support employer brand content strategy, including employee stories, recruitment campaigns, and careers web content

🎯 Requirements

• Proven experience in content strategy with a strong executional track record • Hands-on experience managing owned channels such as blogs, podcasts, and web content • Experience with editorial planning, writing, editing, and production • Experience managing agency partners and external content programs • Strong understanding of brand content, top-of-funnel demand, thought leadership, PMM, and GTM strategy • Ability to analyze content performance metrics and translate insights into actionable improvements • Strong cross-functional collaboration skills • Background in healthcare or B2B SaaS marketing is a plus but not required

🏖️ Benefits

• Flexibility • Growth opportunities • Meaningful work • Training and development investment • Overtime eligible • Equal employment opportunity and disability accommodations