Digital Marketing Manager

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Postmedia Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📣 Marketing

📱 Media

Marketing • Media

Postmedia Solutions is the commercial marketing and advertising services division of Postmedia, one of Canada’s largest news networks. It helps brands reach audiences through a mix of print and digital channels — including programmatic advertising, sponsored content, SEO/SEM, social media, digital audio, DOOH, video, and website development — and operates the Postmedia Ad Manager (P. A. M. ) platform and proprietary first-party data for targeting and performance campaigns. The business emphasizes audience-driven, measurable campaigns across Postmedia’s national and local news brands, offering both awareness and performance-focused solutions for advertisers. Postmedia Solutions positions itself as a full-service partner for advertisers seeking reach within Canadian communities via trusted news environments.

📋 Description

• Support onsite acquisition strategy and execution to drive revenue growth and expand the paying user base. • Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value. • Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization. • Support campaign execution to boost visibility, attract visitors and encourage engagement or conversions across various online channels • Analyze user data, behaviour patterns and campaign metrics to refine strategies, improve targeting accuracy and ensure their marketing efforts remain cost-effective, scalable and results-driven over time. • Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration. • Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution. • Partner closely with Acquisition, Product, Brand Marketing, teams to align strategy and execution.

🎯 Requirements

• At least 5 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business. • Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies. • Hands-on experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics or similar tools, with experience in campaign execution, testing, and optimization. • Demonstrated ability in driving growth on web platforms, such as traffic growth, engagement, or conversion growth. • Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact. • Ability to translate complex data into clear, executable marketing plans. • Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.

🏖️ Benefits

• generous variable compensation