DMS Product Portfolio Manager

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Postmedia Solutions

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2009

📣 Marketing

📱 Media

Marketing • Media

Postmedia Solutions is the commercial marketing and advertising services division of Postmedia, one of Canada’s largest news networks. It helps brands reach audiences through a mix of print and digital channels — including programmatic advertising, sponsored content, SEO/SEM, social media, digital audio, DOOH, video, and website development — and operates the Postmedia Ad Manager (P. A. M. ) platform and proprietary first-party data for targeting and performance campaigns. The business emphasizes audience-driven, measurable campaigns across Postmedia’s national and local news brands, offering both awareness and performance-focused solutions for advertisers. Postmedia Solutions positions itself as a full-service partner for advertisers seeking reach within Canadian communities via trusted news environments.

📋 Description

• Own the strategic direction and roadmap for the DMS product portfolio, aligned to company revenue goals and advertiser needs • Evaluate portfolio performance and market trends to identify opportunities for growth, optimization, or rationalization • Identify gaps in the portfolio and source new strategic partners or solutions that enhance our marketing solutions offering • Drive revenue growth and product adoption across the DMS portfolio • Establish and monitor margin targets by product category and vendor relationship • Develop packaging and bundling strategies that increase client value and support multi-product adoption • Manage key vendor relationships and commercial agreements to ensure strong performance and alignment • Establish clear expectations, performance standards, and regular business reviews with partners • Make recommendations on vendor renewals, renegotiations, or exits based on performance and strategic fit • Partner with Sales leadership to integrate DMS solutions into client conversations in a clear, consultative way • Oversee development of sales enablement tools, training, and solution positioning • Ensure sellers understand DMS value, use cases, and how solutions complement core media offerings • Work closely with key stakeholders on go-to-market strategies and product launches • Collaborate with Operations to ensure smooth onboarding, fulfillment, and delivery of DMS solutions • Align with Finance on forecasting, performance tracking, and reporting

🎯 Requirements

• 7+ years of experience in digital marketing, product management, sales, or solutions leadership • Experience managing product portfolios, partnerships, or vendor ecosystems • Proven ability to drive revenue growth and product adoption, with a track record of translating strategy into execution that increases market penetration, accelerates sales performance, and delivers measurable business impact. • A strategic and forward-thinking leader who can see beyond today’s state and build a clear path toward scalable growth across the DMS product portfolio. • A product-minded operator with a commercial lens. You don’t just manage products, you think about how they win in market, how they’re positioned, and how they drive revenue. • A strong cross-functional leader who can align Sales, Marketing, and Product around a unified go-to-market strategy and ensure consistent execution. • Data-driven and outcome-oriented, with the ability to define, track, and optimize KPIs that directly tie to adoption, performance, and revenue growth. • An owner of clarity and focus, capable of rationalizing product offerings, prioritizing what matters most, and eliminating noise to drive meaningful impact. • A champion of innovation and experimentation, fostering a culture where testing, learning, and iterating are part of how the team operates, not the exception. • Customer-obsessed, with a deep understanding that strong products are built around real customer needs, market demand, and usability in the field. • Sales-minded and field-connected, able to step into the shoes of a seller, understand client conversations, and ensure the team is equipped with clear, compelling positioning.