Lifecycle Marketing Manager – 4 month FTC

🕒 July 24

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Prolific

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Prolific is a platform that facilitates fast and high-quality data collection by connecting researchers with participants, including AI taskers. Researchers can launch tasks, surveys, and experiments and receive responses from a global community of over 200,000 active participants within hours. Prolific prides itself on providing accurate and detailed data while ensuring that participants are fairly rewarded for their contributions. The platform is trusted by leading academics and organizations for its flexibility, simplicity, and rapid project execution.

📋 Description

• Scale and ship lifecycle programmes covering onboarding, activation, retention and reactivation across email and in-app channels • Develop product-qualified signals indicating which accounts are worth a Sales conversation • Work with Product, Customer Success, Sales/RevOps and Product Marketing • Deliver programmes, dashboards and documentation • Audit current lifecycle programmes, journeys, segmentation and tooling • Map the self-serve journey by customer segment and identify activation and retention gaps • Agree a prioritised roadmap and success metrics • Ship onboarding and in-app quick wins • Design, build and launch onboarding and activation programmes aimed at faster time to first value • Launch retention, top-up and reactivation/win-back flows • Define PQL and expansion signals, behavioural thresholds, validation, and CRM handoff processes • Establish an experimentation programme across onboarding, email and in-app • Report results, learnings and experiment outcomes • Document journeys, segmentation logic, triggers, PQL definitions and naming conventions

🎯 Requirements

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company • Track record of moving activation, retention or expansion metrics • Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline • Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel • Strong experience with email/CRM platforms, including HubSpot or equivalent • Experience with in-product messaging tools such as Pendo, Appcues, Intercom, Braze, Customer.io or Iterable • Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging • Analytical fluency in cohort analysis, activation and retention curves, funnel conversion and LTV • Ability to run analysis in HubSpot, Hex or equivalent without a data team • Experience designing and running experiments and evaluating results • Experience partnering with Sales/RevOps on PQL or usage-based handoff • Ability to prioritise, push back and manage stakeholders without close supervision • Comfortable with ambiguity in a small, high-output team

🏖️ Benefits

• Competitive salary • Benefits • Remote working • Opportunity to work at the forefront of AI innovation • Access to Prolific’s unique human data platform • Opportunities for groundbreaking research