Head of B2C Growth

🕒 October 8

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Properstar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Properstar is a Switzerland-based online property marketplace and listing portal that aggregates over 3 million real estate listings across more than 50 countries. It helps buyers, renters, and property professionals find and list apartments, houses, condos, land, and buildings through smart search filters, region- and country-specific browsing, mobile apps, and professional tools (agent dashboard). The site also provides localized guides and resources for buying and living abroad, positioning itself as a global real estate search and marketplace platform.

📋 Description

• Own B2C growth end to end • Bring buyers and renters to Properstar and encourage repeat visits • Set growth strategy across channels, markets, segments, and budget • Build and optimize multichannel acquisition • Track CPL, CAC, and payback by channel and market • Connect real-estate research content with property search and agent contact • Make the app the primary channel by driving installs, adoption, and retention • Own activation, conversion, retention, reactivation, LTV, segmentation, and nurturing • Run experiments involving landing pages, onboarding, messaging, and offers • Direct paid media specialists and set their goals • Collaborate with product and nurturing teams to improve conversion and lead qualification • Prepare markets, channels, creative, and tracking for the 2028 growth ramp-up • Build playbooks as Claude skills for the team and agents • Talk to users and analyze data directly • Report to the CPO

🎯 Requirements

• Track record of growing a B2C product with a large user base across channels and markets • Marketplace, portal, or app experience is a strong plus • Experience owning several marketing channels; single-channel ads specialists will not fit • Experience driving app installs and retention • Database and lifecycle mindset, including cohorts and retention • Product sense and ability to use evidence to influence product changes • Experience building and executing growth plans • Experience owning paid budgets and being accountable for return • Ability to set up campaigns and pull performance numbers without an agency • Deep AI fluency; daily use of Claude in Cowork and Code • Experience building skills and orchestrating agents • Strong data-driven judgment • Ownership from brief to result • Ability to improve specialists without micromanaging • Ability to explain results clearly • Fluent English • French or Spanish is a plus • Bachelor's degree preferred, not required

🏖️ Benefits

• The AI stack: Claude (Cowork and Code), Mixpanel, and HubSpot, all paid for • Competitive comp aligned with your market • End-to-end ownership of B2C growth • Budget to test now and a bigger budget to scale in 2028 • Flat hierarchy with direct reporting to the CPO