Senior Product Marketing Manager – Audience Engagement

🕒 4 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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👻 Ghost score 20%

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RainFocus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

📣 Marketing

💰 Series C on 2021-09

SaaS • Marketing • Event Management

RainFocus is a comprehensive event marketing and management platform designed to elevate in-person, hybrid, and virtual event experiences. Utilizing personalized engagement and data-driven insights, RainFocus helps clients maximize brand identity and attendee interaction. Its integrated platform supports seamless registrations, content management, and attendee engagement across all events. With a strong emphasis on security and compliance, RainFocus is a trusted partner for organizations looking to optimize their event strategies and drive growth. The company also offers a range of on-site solutions and a mobile app to enhance event experiences and streamline operations.

📋 Description

• Own go-to-market strategy for RainFocus's core events platform across the full customer lifecycle, from evaluation through renewal and expansion • Partner with product and executive leadership to turn platform capabilities into validated, persona-specific use cases • Define and evolve positioning, messaging, and pricing strategy, including monetization recommendations • Lead planning and business readiness for major company moments, including RainFocus INSIGHT and Sales Kickoff • Support and maintain the sales enablement asset library • Conduct market, competitive, and customer research on the enterprise event management category • Own release and business readiness processes for new platform capabilities and strategic initiatives • Create content including release communications, presentations, webinars, and video • Represent RainFocus as a speaker at customer events, industry conferences, and company events • Maintain GTM plans and competitive research as the source of truth • Identify and build AI frameworks and systems for the broader product marketing function • Work directly with Fortune 500 event and marketing teams and feed insights into the product roadmap • Report directly to the Director, Product Marketing and collaborate with product, marketing, sales, and customer success leaders

🎯 Requirements

• 5-10+ years of highly successful business-to-business software product marketing, or product management with a strong marketing bent • Direct experience in the event management software market, or a comparable enterprise SaaS category with complex, multi-stakeholder buying groups and large-scale, high-stakes customer deployments • Track record of building the business case behind a product bet, including partnering with executive leadership on roadmap and monetization decisions • Proven history of creating and delivering innovative products to market backed by business results • Experience with SaaS companies working in an agile development environment with continuous delivery • Strong understanding of sales and marketing tactics, dynamics, and processes, along with enterprise service models • Comfortable owning large-scale, cross-departmental initiatives with minimal day-to-day direction • Track record of coaching or mentoring other product marketers • Hands-on, active experimentation with AI, ideally with examples of building a repeatable system or framework • Excellent communication skills, integrity, and judgment • MBA or compelling comparable experience

🏖️ Benefits

• Competitive salaries • Competitive benefits • 401k • Generous PTO • Team building activities