Rakuten
10,000+ employees
Founded 1997
🛍️ eCommerce
🌍 Social Impact
eCommerce • Technology • Social Impact
Rakuten is a global leader in internet services, known for empowering individuals and businesses through innovation. With a strong presence across the globe, particularly in the Americas, Asia Pacific, Europe, and Japan, Rakuten offers a wide range of services including e-commerce and technology solutions. The company also focuses on sustainability initiatives, sports entertainment, and has ventured into new technologies like drone delivery and artificial intelligence to enhance societal convenience and vibrancy. Rakuten is committed to cultural and professional diversity, supporting various community engagement programs and social impact initiatives.
Senior Manager, Performance Marketing
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🔥 0 minutes ago
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Rakuten
10,000+ employees
Founded 1997
🛍️ eCommerce
🌍 Social Impact
eCommerce • Technology • Social Impact
Rakuten is a global leader in internet services, known for empowering individuals and businesses through innovation. With a strong presence across the globe, particularly in the Americas, Asia Pacific, Europe, and Japan, Rakuten offers a wide range of services including e-commerce and technology solutions. The company also focuses on sustainability initiatives, sports entertainment, and has ventured into new technologies like drone delivery and artificial intelligence to enhance societal convenience and vibrancy. Rakuten is committed to cultural and professional diversity, supporting various community engagement programs and social impact initiatives.
📋 Description
• Lead Marketing Measurement Strategy • Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement • Develop and evolve attribution models to better understand channel contribution and optimize investment allocation • Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics • Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS • Drive Performance Optimization • Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities • Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys • Support budget allocation, scenario planning, forecasting, and performance investment decisions • Insight Delivery • Deliver clear, executive-ready dashboards, reporting, and performance storytelling • Translate complex data into concise recommendations for leadership and cross-functional stakeholders • Proactively surface trends, opportunities, and risks • Build a culture of data-driven decision making across the marketing organization • Cross-Functional Leadership • Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks • Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance • Champion consistency in measurement across channels, teams, and regions
🎯 Requirements
• 8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles • Proven experience leading marketing measurement strategy in a digital consumer business • Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance • Hands-on experience with: Google Analytics 4, Google Tag Manager, Paid media platforms (Google Ads, Meta, DSP/programmatic platforms), Attribution and measurement tools (including SuperMetrics), CRM and lifecycle marketing platforms, Experimentation / A/B testing platforms, BI / visualization platforms (Looker, Tableau, Power BI, or equivalent), SQL and advanced data analysis, Subscription, ecommerce, and cohort analytics tools • Strong understanding of: Multi-touch attribution, Media mix modeling, Incrementality testing, Customer lifetime value modeling, Cohort analysis, Churn analysis, Funnel optimization, Marketing forecasting and scenario modeling
🏖️ Benefits
• Flexible hours and hybrid remote working environment • Four extended long weekends in the summer • Weekly Kobo Spark sessions
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