Lifecycle Automation Specialist

🕒 September 15

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Build, configure, test, and deploy lifecycle automation solutions using established implementation patterns, operational standards, and quality assurance practices • Configure audiences, automation workflows, personalization, and engagement logic to address technical requirements, data considerations, and customer experience objectives • Perform quality assurance testing to validate automation functionality, data accuracy, personalization, and customer experience before production deployment • Analyze automation performance, diagnose implementation and data-related issues, determine root causes, and recommend solutions • Escalate issues requiring broader solution, platform, or architectural review • Partner with Senior Automation Specialists and Automation Managers to implement lifecycle automation solutions • Partner with Automation Enablement to support production readiness, validate implementation requirements, and ensure alignment with platform standards • Maintain documentation of automation solutions, implementation activities, testing results, and operational updates • Identify implementation improvements to strengthen automation quality and execution consistency • Evaluate automation requirements and recommend approaches balancing business needs, platform capabilities, scalability, and operational standards

🎯 Requirements

• Typically 2+ years of experience supporting CRM, marketing automation, lifecycle marketing, campaign operations, or marketing technology platforms • Experience configuring or supporting marketing automation, customer engagement, or CRM solutions • Demonstrated ability to analyze technical requirements, evaluate solution options, exercise independent judgment, and resolve complex implementation challenges within marketing automation platforms • Bachelor's degree in Information Systems, Marketing Technology, Business, Computer Science, or related field (or equivalent practical experience) • Understanding of customer journey concepts, automation workflows, segmentation, testing, and quality assurance principles • Exposure to email, SMS, or multi-channel customer engagement technologies • Experience with Salesforce, Salesforce Marketing Cloud or comparable enterprise marketing automation platforms • Familiarity with SQL, AMPscript, or other marketing technology scripting languages

🏖️ Benefits

• Equal-opportunity employer • Diverse and inclusive workforce