
1001 - 5000 employees
Founded 2007
💼 Consulting
📣 Marketing
📚 Education
Consulting • Marketing • Education
Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.
🕒 2 days ago
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1001 - 5000 employees
Founded 2007
💼 Consulting
📣 Marketing
📚 Education
Consulting • Marketing • Education
Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.
• Analyze and connect Paid Media platform performance with full-funnel outcomes from lead and application through enrollment, student LTV, and ROAS • Partner with Paid Media and Channel teams to build attribution and measurement frameworks linking ad platform data to enrollment and revenue outcomes • Develop and maintain ROAS and LTV analyses connecting paid media spend to long-term student value and program-level profitability • Deliver complex analytics initiatives across performance, marketing, channel media, and solutions domains • Design, build, and optimize scalable data models, pipelines, and transformation workflows using Databricks • Design, develop, and enhance Power BI dashboards and reporting experiences, including semantic modeling and advanced DAX • Support web analytics tagging validation and event data quality • Support Marketing Mix Modeling initiatives, including channel spend optimization, geo-experiments/lift tests, and budget allocation recommendations • Conduct funnel, cohort, channel, ROAS, LTV, conversion, and forecast analyses • Translate complex datasets into actionable business insights and strategic recommendations • Develop and apply KPIs, performance frameworks, and measurement methodologies with cross-functional teams • Improve data quality, consistency, governance, and reporting reliability • Drive workflow automation and process efficiency • Present findings, trends, and strategic recommendations to Director, VP, and Executive stakeholders
• Experience connecting paid media platform performance (spend, CPL, CPA) to full-funnel business outcomes, including enrollment, LTV, and ROAS • Strong experience with Paid Media measurement, including multi-touch attribution and campaign performance analysis across platforms (Google Ads, Meta, LinkedIn, etc.) • Experience with Marketing Mix Modeling (MMM), media mix simulation, or geo-experiments/lift tests • Advanced proficiency in SQL, including CTEs, window functions, query optimization, and large-scale data transformation • Strong hands-on experience with Power BI, including semantic modeling, advanced DAX, and dashboard UX/storytelling • Strong experience with Databricks, including Delta Lake, PySpark, notebooks, and workflows • Working knowledge of web analytics platforms such as Adobe Analytics or GA4 • Strong executive communication and data storytelling skills • Ability to independently navigate ambiguity and lead through undefined problem spaces • Experience with LTV modeling or long-term value analysis • Experience with Python, statistical modeling, or advanced analytics workflows • Exposure to AI-enabled analytics, automated insight generation, or intelligent reporting frameworks • Experience in product analytics, experimentation, or growth analytics • Background in analytics engineering or modern data architecture • Experience with data clean rooms or audience data-sharing measurement • Experience working in high-growth, fast-paced environments
• Equal-opportunity employer • Diverse and inclusive workforce
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