Senior Manager, Partner Brand Strategy

🕒 5 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Lead the Partner Brand Strategy workstream for Risepoint’s portfolio of 100+ university partners • Establish intake, prioritization, positioning and messaging standards, brand kit frameworks, creative brief standards, and scalable ways of working • Lead a team of Brand Strategists, set priorities, and allocate resources across partners and initiatives • Own the brief pipeline and translate marketing briefs into creative briefs with approved copy and messaging • Develop differentiated brand positioning and messaging grounded in competitive landscape mapping • Identify portfolio-wide brand opportunities and use campaign, AEO, and performance insights to improve Brand Strategy practices • Lead cross-functional alignment with Integrated Marketing, Content Strategy, SEO/AEO, Paid Media, Lifecycle, and Digital Experience • Build and maintain partner brand kits covering positioning, voice, proof points, and AEO guidelines • Partner with Content Strategy to inform content briefs, editorial priorities, and AEO content • Build student personas and collaborate with Research & Insights and Community Engagement • Set the working rhythm with the external creative agency • Lead complex, high-impact brand initiatives and serve as the senior escalation point • Brief creative and content teams on larger brand campaigns • Use AI tools and workflows to scale the team’s work

🎯 Requirements

• 6–8 years as a brand strategist or brand planner • Experience leading a team and building or scaling a practice • Experience developing brand positioning, messaging, and brand architecture across multiple brands or accounts • Strong research and insights skills • Ability to build student personas and turn first-party data into a clear brand narrative • Working knowledge of answer engine optimization (AEO) • Master's degree in Marketing, Communications, or a related field preferred • Agency background or experience managing work through an external agency preferred • Experience working across a multi-brand or multi-client portfolio preferred • Hands-on experience building AEO measurement or content programs preferred • Experience building brand kits or toolkits preferred

🏖️ Benefits

• Full-time employment • Equal-opportunity employer • Diverse and inclusive workforce

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