Senior Analyst, Direct Mail Acquisition

🕒 July 23

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Road Scholar

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1975

✈️ Travel

🏨 Hospitality

📚 Education

Travel • Hospitality • Education

Road Scholar is a not-for-profit organization that offers educational travel and lifelong-learning adventures for adults (primarily age 50+), combining guided, themed trips around the world with online lectures and community programs. Founded in 1975 as Elderhostel, it provides multi-day learning-focused travel, resources like financial aid and solo-traveler support, and curated collections of trips spanning hundreds of destinations and special-interest topics.

📋 Description

• Own the end-to-end direct mail acquisition strategy, including circulation planning, audience development, send cadence, and volume forecasting • Lead list segmentation strategy, leveraging behavioral, demographic, and modeled data to grow new-to-file and participants • Manage relationships with print, production, list, and merge vendors to ensure efficient execution of direct mail acquisition campaigns • Manage the prospecting database to ensure data quality and alignment with evolving acquisition strategies • Lead ongoing enhancements to direct mail campaign attribution methodologies to improve performance measurement and investment decisions • Build and maintain reporting to measure campaign performance, effectiveness, and target audience reach and conversion trends; track and analyze key acquisition KPIs including Develop reporting and insights to optimize mailing cadence and contact frequency • Partner with creative teams and vendors to develop messaging, offers, formats, and personalization strategies • Ensure creative execution supports audience targeting and enables accurate tracking and performance measurement • Design and execute structured A/B and multivariate testing plans to improve response rates and cost per acquisition; continuously optimize acquisition performance through iterative testing • Own acquisition budget and spend optimization across direct mail programs • Partner with forecasting team to ensure direct mail acquisition forecasts (new-to-file and enrollments) are accurate, assumption-driven, and aligned with current campaign performance • Monitor and report performance against budget, ensuring efficient use of marketing investment • Present insights and recommendations to senior leadership to inform investment and targeting decisions

🎯 Requirements

• Bachelor’s degree in quantitative field (e.g. marketing, business, economics, mathematics) • 4+ years of direct response marketing experience, with a strong emphasis on direct mail acquisition or catalog marketing • Proven experience managing end-to-end campaign execution, including targeting, production, and performance optimization • Proven track record of successfully working in a remote environment with strong self-management and communication skills • Strong understanding of direct mail economics, including CPA, response modeling, and ROI measurement • Experience with audience segmentation, list strategy, and data-driven targeting • Advanced Excel skills; familiarity with marketing intelligence or reporting tools (e.g. Strategy [formerly MicroStrategy], Tableau, or similar) • Experience managing marketing budgets and optimizing spend for performance and efficiency • Strong cross-functional collaborator, comfortable working with creative, finance, and external vendors • Ability to clearly communicate performance insights and recommendations to senior stakeholders • Self-starter with ownership mindset and ability to manage multiple concurrent campaigns • Detail-oriented with strong execution discipline in fast-paced, deadline-driven environments • Strong test-and-learn orientation with a focus on continuous optimization and performance improvement

🏖️ Benefits

• Medical, Dental and Vision Insurance (with a substantial employee subsidy!) • 403(b) Retirement Plan with a company match of 5% after 1 year of employment! • Up to 20 days of PTO annually, accrued every payroll cycle • Enjoy a paid week off, in addition to your PTO, at the end of December to enjoy the holiday season! • A generous employee discounts on our programs • LinkedIn Learning access and other professional development opportunities