Senior Campaign Performance Specialist – Google Ads

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November 23

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Robusta Studio

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robusta is a tech agency working with a diverse client base across different sectors & industries on implementing digital transformation programs. Engagements are typically focused on digitization of existing operations & processes and/or activation of digital customer engagement channels. With a team of 100+ tech and market consultants, robusta maintains an impactful footprint across EMEA and engages with its clients through its two key operations hubs in Egypt and Germany.

51 - 200 employees

📋 Description

• Plan, launch, and optimize Google Search, Performance Max, and Demand Gen campaigns. • Conduct keyword research, match type selection, and implement a negative keyword strategy to maximize efficiency. • Build and structure ad groups for effective audience targeting and conversion optimization. • Optimize campaigns for conversion volume, CPA, and ROAS, using both automated and manual bidding strategies. • Write and test ad copy variations, site link extensions, callouts, and structured snippets to improve engagement. • Implement A/B testing on landing pages in collaboration with product and design teams. • Set up, validate, and troubleshoot conversion tracking via GA4 and GTM to ensure accurate performance measurement. • Analyze search term reports to identify scaling opportunities and reduce inefficient spend. • Deliver weekly performance reports with actionable insights and recommendations. • Collaborate closely with the marketing and analytics teams to align digital campaigns with business goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (required). • Google Ads Search Certification (mandatory). • 1–3 years of hands-on experience managing Google Ads campaigns across Search, Display, Performance Max, and YouTube. • Strong knowledge of Quality Score optimization, Smart Bidding models (tCPA, tROAS), and campaign automation. • Proficiency in GA4, Google Tag Manager (GTM), and Looker Studio. • Strong analytical mindset with the ability to interpret performance data and make ROI-driven decisions. • Experience with Microsoft/Bing Ads or Apple Search Ads is a plus. • Excellent communication, organization, and time management skills. • Ability to thrive in a remote, fast-paced work environment.

🏖️ Benefits

• Remote opportunity within a collaborative and growth-focused environment. • Competitive compensation • Social and medical insurance