Director of Growth Marketing

🕒 May 28

🇺🇸 United States – Remote

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Rockbot

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

Media

Rockbot is a company founded in 2010 that empowers businesses to enhance in-location experiences through media. They provide a comprehensive platform that includes music for business, digital signage, streaming TV, and customer engagement solutions. Rockbot serves both large corporations and thousands of small to medium-sized businesses, making it simpler for them to deliver top-tier customer experiences within their physical spaces.

📋 Description

• Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact. • Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue • Establish repeatable operating and measurement practices that support long-term growth • Balance near-term demand generation with durable growth investments • Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels • Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs • Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels • Continuously evaluate channel performance and allocate spend based on measurable return • Design differentiated growth motions aligned to customer segments and buying behavior. • Build distinct growth strategies for SMB, enterprise, and strategic account motions • Support both high-velocity conversion and longer, multi-touch sales cycles • Partner with Sales on account-based engagement and pipeline acceleration. • Help modernize how marketing work gets done. • Evaluate and implement AI-powered growth marketing tools • Build AI-enabled workflows that improve speed, efficiency, and campaign performance • Experiment with orchestration layers, automation, and emerging AI workflows • Establish repeatable operating practices that make adoption practical and measurable. • Ensure tooling and data support smarter decision-making and scalable execution • Identify opportunities to improve efficiency and effectiveness across the stack. • Build programs that improve progression, conversion, and engagement • Support future referral, advocacy, and expansion opportunities • Strengthen marketing’s contribution beyond acquisition alone. • Build testing and optimization practices that accelerate learning and improve outcomes • Adjust channel strategy and investment based on performance and market signals • Use experimentation and funnel insight to guide decision-making. • Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact. • Partner cross-functionally to improve digital conversion performance. • Support CRO, testing, and website performance initiatives. • Improve user journeys and conversion paths. • Increase testing velocity and digital effectiveness.

🎯 Requirements

• 8+ years of experience in growth marketing, demand generation or performance marketing • Experience operating in both high-growth startup environments and more mature or scaled organizations • Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments • Deep hands-on experience across: • Paid Search • Paid Social • ABM • Nurture • SEO / SEM • Conversion optimization • Performance marketing • Strong understanding of marketing attribution, funnel performance, and conversion tracking • Experience managing agencies and marketing vendors • Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage • Ability to evaluate, implement, and optimize AI-powered marketing solutions • Strong experimentation mindset and comfort operating through testing and iteration • Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels. • Strong communication and executive presence • Ability to move fluidly between strategy and execution • Comfort operating independently and owning outcomes.

🏖️ Benefits

• Health insurance • Equity • Paid time off • Flexible work arrangements