Senior ABM Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1990

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Rocket Software is a company that specializes in IT modernization and hybrid cloud solutions. They provide a variety of products and services aimed at optimizing mainframe and cloud integration, enhancing security and compliance, and improving IT skills and efficiency through automation and innovation. Rocket Software offers solutions for content services, hybrid cloud, IBM i, security, and efficiency, along with modernization of enterprise applications, data, and infrastructure. Their focus is on helping organizations seamlessly bridge critical business applications and data with AI-powered solutions for increased productivity and decision-making, while maintaining robust security and resilience.

📋 Description

• Collaborate with Sales Leaders and teams through 1:1s, QBRs, and planning sessions to align marketing initiatives with sales goals • Develop and execute targeted, account-centric marketing plans to accelerate pipeline, strengthen customer relationships, acquire net-new pipeline, and support cross-sell • Serve as a strategic ABM partner to sales using intent data, engagement signals, and AI-driven insights • Represent Rocket Software at key industry events and support prospects, partners, and customers • Lead go-to-market strategies and coordinate integrated marketing tactics for regional sales • Plan and operationalize multi-touch account and territory engagement programs across digital, field, executive, and partner-led motions • Work with solution marketing, creative, marketing operations, and other cross-functional teams to align strategy and messaging • Integrate Rocket's partner ecosystem into regional field and ABM strategies • Interpret ABM program results, including pipeline impact, engagement, and ROI, and refine strategy and execution • Improve processes, tools, and execution frameworks to scale account-based and field marketing impact

🎯 Requirements

• At least 5+ years in field marketing, account-based marketing, or B2B regional marketing • Prior sales experience is helpful • Experience with Cyber Security or IT Modernization solutions ideally • SFDC and 6sense competency • Bachelor's degree or equivalent • Strong knowledge of marketing principles, practices, processes, tactics, and tools, including ABM and data-driven marketing approaches • Ability to understand, anticipate, and support Sales priorities and motions • Ability to manage vendors, budget, and ROI • Drive for operational excellence and superior customer experience • Must be willing to travel for 5 or 6 key events per year • Committed to Rocket's core values of empathy, humanity, trust, and love • BA or BS degree; Marketing or business strongly preferred • Responsibility for information security and protection of company information and IT resources according to role • Compliance with applicable citizenship and immigration status employment practices

🏖️ Benefits

• Equal opportunity employment • Reasonable accommodation for individuals with physical and mental disabilities • Background and reference checks as part of the hiring process • AI-powered tools and technologies to enhance efficiency, decision-making, and impact • Inclusive workplace environment focused on diversity, inclusion, and equity