Head of Marketing

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Logo of RTINGS.com

RTINGS.com

51 - 200 employees

Founded 2013

📱 Media

🛍️ eCommerce

Media • eCommerce

RTINGS. com is a consumer-focused product review platform dedicated to providing unbiased and comprehensive reviews of a wide range of consumer electronics and household items. The company conducts rigorous and standardized tests on products such as televisions, headphones, monitors, soundbars, and kitchen appliances, purchasing all review units independently to ensure impartiality. Driven by data and a passionate team of experts, RTINGS. com offers detailed test results and comparisons to help consumers make informed purchasing decisions without influence from manufacturers or advertisements. The company supports its mission by offering insider access and relies on consumer support and affiliate links for revenue.

📋 Description

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab • Report directly to the president • Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth • Manage and mentor a high-performing marketing team • Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model • Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution) • Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes • Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

🎯 Requirements

• 8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles • Proven success driving brand awareness for a consumer-facing product or media brand • Experience leading teams and managing cross-functional initiatives • Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics) • Background in digital products, apps, or subscription models is a strong asset • Proficiency in English is required due to the international reach of our company.

🏖️ Benefits

• Very competitive salaries • Flexible schedule • Fully paid collective insurance benefits • RRSP employer contribution • Fitness reimbursement contribution • Commute benefit contribution • Employee referral program • Culture of fun and get together • When working at the office, beverages are on us!

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