E-Commerce Engagement Manager

🕒 July 28

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

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Safariland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎖️ Defense

🔐 Security

🛍️ eCommerce

Defense • Security • eCommerce

Safariland is a manufacturer and retailer of protective and tactical equipment, best known for holsters, duty gear, body armor, communications and hearing-protection systems. It serves law enforcement, military and public-safety customers as well as civilian concealed-carry and shooting-sports markets through an online storefront, dealer network, branded product lines (e. g. , Bianchi, Hatch, Break Free), and education/loyalty programs.

📋 Description

• Develop and execute onsite merchandising strategies, including product placement, category navigation, and promotional displays to maximize conversion rates and average order value across all branded ecommerce websites and Amazon storefronts. • Oversee site-wide engagement initiatives, such as personalized recommendations, cross-site linking, content optimization, and loyalty features to foster user retention and reduce bounce rates. • Analyze user behavior data to identify opportunities for experience improvements and ensure strategies support multiple business units. • Collaborate with the Customer Acquisition and Experience Manager to align onsite promotions with offsite marketing efforts (email, SMS, paid ads, influencers). • Manage UX/UI Designer resources to ensure design elements enhance usability, accessibility, brand consistency, and engagement across all platforms. • Work closely with the Ecommerce Operations Manager on system integrations, policy implementations, and process optimizations that impact onsite functionality (e.g., inventory visibility, fulfillment options, returns/exchanges). • Monitor and report on key performance indicators (KPIs) such as session duration, pages per session, cart abandonment, cross-site traffic, and conversion rates; provide data-driven recommendations to the Director and functional leads. • Stay abreast of industry trends in ecommerce engagement and merchandising for manufacturing sectors, incorporating best practices for multi-channel and multi-site sales environments. • Ensure all onsite engagement activities align with broader customer-service and Amazon goals, creating a seamless experience from acquisition through post-purchase support.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field required • Advanced degree (MBA, Master's, PhD) in Marketing Business, ECommerce, or related field preferred • 5–8+ years of experience in ecommerce, onsite merchandising, or digital engagement, with proven impact on conversion rate and average order value • 2–4+ years of leadership experience, including team management and driving cross-functional initiatives in complex environments • Experience managing multi-site or multi-brand ecommerce environments, ideally within manufacturing or complex business-unit structures • Strong expertise in onsite merchandising, including product placement, category navigation, promotions, and personalization strategies • Proficiency in ecommerce analytics with ability to translate data into actionable optimization strategies • Hands-on experience with ecommerce platforms (e.g., Shopify, Magento/Adobe Commerce) and personalization or testing tools • Demonstrated success collaborating cross-functionally to execute integrated strategies