Director of Demand Generation

Job not on LinkedIn

September 26

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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SafetyChain Software

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SaaS • Manufacturing

SafetyChain Software is a digital plant management platform that serves over 2,500 food and beverage manufacturing facilities. The platform provides real-time visibility into quality, production, and other critical processes, allowing companies to unify operations and maximize plant performance. SafetyChain's solutions focus on eliminating inefficiencies through digitization, providing tools for quality and production teams to collaborate effectively. The platform enables businesses to digitally capture data from various sources, visualize insights through role-based dashboards, and automate workflows, ensuring compliance and improving labor efficiency. SafetyChain Software is particularly beneficial for industries such as food & beverage, consumer packaged goods, contract manufacturing, and packaging, helping them maintain competitive advantages and regulatory compliance while optimizing production and reducing costs.

51 - 200 employees

☁️ SaaS

💰 Private Equity Round on 2021-10

📋 Description

• Manage campaigns across multiple channels, optimize lead generation efforts, and work closely with sales and marketing teams to scale revenue. • Design, execute, and optimize marketing campaigns that drive awareness, engagement, and lead generation for our SaaS product. • Lead a team of demand generation professionals and collaborate closely with sales, product, and marketing teams to create and execute multi-channel strategies to acquire, nurture, and convert leads. • Manage and direct a team that oversees paid media campaigns (SEM, display, social), email marketing, and content marketing to maximize lead generation. • Manage and optimize marketing automation tools and CRM integrations to ensure seamless lead nurturing and reporting. • Develop, track, and report on key performance metrics, including MQLs, SQLs, CPL, and pipeline growth. • Manage a demand generation budget and allocate spend across channels to maximize ROI. • Create and manage account based marketing campaigns, collaborating with business development, sales and channel teams. • Optimize our existing demand generation engine including inbound programs, campaigns, webinars, database marketing, and nurturing programs. • Implement vertical and solution marketing approaches and execute on them to varying audiences including technical and business segments. • Work with PPC vendor to build, execute, and optimize search campaigns.

🎯 Requirements

• 8+ years of progressive experience in demand generation, with a focus on SaaS or B2B technology. • 3+ years leading teams high performing teams and worked closely with an SDR and field sales organization to make them successful • Proven track record of successfully running multi-channel lead generation campaigns that result in measurable pipeline growth. • Drove measurable success in ABM program execution, supporting Enterprise-level B2B growth strategies. • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM tools (e.g., Salesforce). • Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable insights. • Deep understanding of the B2B buyer's journey and sales funnel stages. • Leadership experience, with the ability to manage a team and collaborate across departments. • Exceptional project management skills with the ability to prioritize tasks and meet deadlines. • Must be extremely tech savvy and comfortable using AI to better programs, and create efficiencies. • BS/BA or equivalent experience required

🏖️ Benefits

• Competitive compensation plan • Opportunity for stock options • Health benefits • Self Care PTO Plan • Flex Schedule • Work From Home Flexibility • Fast growing tech company with big opportunity • Great team and culture • Rewarding work that is solving an important problem • Annual investment in your professional development