Director of Events and Channel Marketing

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ScalePad

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

📋 Compliance

🔐 Security

💰 Private Equity Round on 2021-07

SaaS • Compliance • Security

ScalePad is a company that provides a comprehensive platform for Managed Service Providers (MSPs) to enhance client engagement and operational efficiency. With products like Lifecycle Manager, Backup Radar, and Cognition360, ScalePad offers solutions that streamline compliance, backup monitoring, and client communications. Their platform integrates seamlessly with third-party tools to offer a cohesive ecosystem that empowers MSPs to deliver superior client experiences and strategic insights. ScalePad is committed to innovation and excellence, helping MSPs transform and scale their offerings with automation and data-driven insights.

📋 Description

• Own ScalePad’s global events strategy across in-person and virtual formats, including channel events, trade shows, roadshows, executive dinners, webinars, and more. • Serve as a key brand ambassador within the channel, building strong relationships with partners, vendors, and industry stakeholders to expand ScalePad’s presence and drive mutual success. • Own event-sourced and event-influenced pipeline goals, partnering closely with Sales, Marketing, and Customer Success teams to maximize business impact. • Build and manage an events calendar that aligns with company objectives, GTM priorities, marketing campaigns, and budget requirements. • Evaluate and evolve our events programs, identifying new opportunities and prioritizing investments that improve partner acquisition, retention, brand awareness, and ROI. • Develop event experiences that generate excitement, strengthen the ScalePad brand, and create meaningful engagement opportunities for partners and customers. • Lead the end-to-end execution of all event activities—from strategy and planning to promotion, logistics, and on-site coordination. • Build and manage a network of trusted partners, vendors, agencies, and contractors that enable ScalePad to deliver exceptional events at scale. • Lead, coach, and develop the Events team, ensuring clear accountability, strong execution, and ongoing professional growth.

🎯 Requirements

• 7+ years of experience leading B2B event marketing programs, including experience in a senior leadership role. • A people-first leader with a track record of building high-performing teams and developing exceptional talent. • Proven success building event programs that strengthen brands and drive measurable business outcomes, including pipeline growth, partner engagement, and customer retention. • Experience working in the IT, SaaS, or MSP space is strongly preferred. • Exceptional project management and organizational skills, with the ability to manage multiple events, stakeholders, and priorities simultaneously. • Excellent communication and collaboration skills, with the ability to align cross-functional teams around shared goals. • Comfortable leveraging AI to enhance planning, execution, communication, and reporting, using emerging tools to scale impact while maintaining a high bar for quality and creativity. • Exceptional relationship-building skills, with the ability to earn trust and influence partners, vendors, and internal stakeholders. • A genuine passion for creating memorable experiences and helping build one of the most-loved brands in the MSP space. • Strong analytical skills and a data-driven mindset, with experience using metrics to inform decisions and improve performance. • Comfortable working in a fast-paced, remote-first environment. • Willingness and ability to travel frequently.

🏖️ Benefits

• Share in our success through our Employee Stock Ownership Plan (ESOP) and RRSP matching. • Parental leave programs are in place to support you and your family when it matters most. • Join opt-in mentorship programs and learn directly from founders and senior leaders who’ve scaled multiple SaaS ventures and spent decades in the MSP industry. • Access an annual professional development budget to level up your skills, your career, and your impact. • Work with brand new, top-of-the-line hardware and equipment so you can do your best work, whether you’re at home or in one of our hubs. • Receive a monthly stipend to help you create an effective hybrid or remote work environment. • Take care of yourself with 100% employer-paid benefits.