Creative Copy Strategist

🕒 July 27

🏄 California, Colorado, +4 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌺 Hawaii – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote ☕ Washington – Remote

💵 $110k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

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Shift Paradigm

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

💰 Debt financing on 2023-01

Consulting • Marketing • Artificial Intelligence

Shift Paradigm is a digital growth consultancy and experience design agency that helps businesses connect external audiences and optimize internal operations. They provide digital product design and engineering, CX and UX strategy, MarTech and revenue operations (CRM, CDP, data orchestration), email and campaign marketing (segmentation, personalization, SMS/in-app), and operationalize AI through integrations and custom development. The firm serves clients across healthcare and med tech, manufacturing, financial services, B2B SaaS, technology, and restaurant & hospitality, positioning itself as a tech-enabled, AI-infused partner focused on driving measurable growth.

📋 Description

• Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns. • Create cohesive storytelling that drives customer engagement and action. • Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging. • Translate complex client briefs and data insights into actionable creative strategies and content calendars. • Prioritize creating accessible, inclusive content that aligns with WCAG standards. • Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices. • Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns. • Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients. • Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance. • Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously. • Identify risks and issues and troubleshoot the root cause, escalating as appropriate. • Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.

🎯 Requirements

• 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment. • Proven experience planning campaign strategies, content pillars, or customer journeys. • Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy. • Experience mentoring, managing, or leading creative and strategic team members. • Excellent writing and editing skills with a keen eye for both detail. • Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps. • Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions. • Strong understanding of email marketing best practices, deliverability considerations, and industry trends. • Excellent communication, presentation, and client-facing collaboration skills. • Working knowledge of WCAG as it applies to digital content and email. • Ability to work effectively in a fast-paced, deadline-driven environment. • Experience with luxury brands or the Financial Services industry is preferred.

🏖️ Benefits

• medical • dental • vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • various other ancillary benefits and perks