Senior Lifecycle & CRM Strategy Leader – Contract

Job not on LinkedIn

🕒 October 20

🏄 California – Remote

🏄 California – Remote

💵 $90 - $110 / hour

⏰ Full Time

🟠 Senior

🧐 Strategy

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Sia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

📦 Logistics

💰 Private equity on 2025-01

Healthcare • Manufacturing • Logistics

Sia is a global management consulting group born digital that specializes in strategy, management consulting, and AI-driven transformation. The firm combines consulting, creative services, and AI solutions (Sia Experience, Sia AI, Sia Studio) to help large enterprises scale digital and generative AI initiatives, optimize operations, and improve customer experience. With ~3,000 consultants across 19 countries, Sia serves blue‑chip and big‑tech clients across multiple sectors including banking, telecommunications, automotive, healthcare, media, and government.

📋 Description

• Assess the end-to-end digital-presence lifecycle from domain search and purchase through setup, website creation and launch, hosting and professional email activation, security adoption, management, renewal, cancellation or lapse, win-back, and expansion • Build the lifecycle strategy and roadmap, defining lifecycle stages, customer and business outcomes, journey priorities, and a sequenced improvement plan • Design coordinated onboarding, service activation, website launch, customer education, renewal preparation, lapse prevention, retention, service recovery, win-back, and expansion journeys • Define actionable audiences and triggers using customer, domain, service, setup, website, account, billing, renewal, support, engagement, and portfolio signals • Determine data, identity, consent, automation, and integration capabilities for coordinated experiences across channels • Improve personalization and next-best-action decisions for setup guidance, launch support, education, security, renewals, complementary services, and re-engagement • Establish experimentation and measurement, including baselines, test plans, controls, and reporting • Create the lifecycle operating model across marketing, product, ecommerce, customer care, data, analytics, creative, and technology • Translate recommendations into journey maps, briefs, audience and trigger definitions, content requirements, test designs, measurement plans, and a prioritized delivery backlog • Build reusable frameworks, governance, documentation, and working rhythms for sustainable internal lifecycle capability • Deliver a maturity assessment, prioritized roadmap, first wave of journeys, governance rhythms, and internal enablement

🎯 Requirements

• Approximately 15+ years across lifecycle marketing, CRM, retention, customer engagement, marketing automation, customer journey, or growth CRM • Senior Director or VP-level experience advising executives and influencing cross-functional decisions • Experience building a lifecycle capability from a low-maturity starting point • Deep experience with recurring-revenue digital services, especially domain registration, web hosting, website building, professional email, online security, digital marketing, ecommerce enablement, or adjacent small-business services • Ability to connect customer strategy with data, identity, consent, marketing technology, service signals, support interactions, content, execution, and measurement • Experience designing journeys from purchase through setup, activation, launch, ongoing value realization, renewal, expansion, retention, service recovery, lapse prevention, and win-back • Fluency in segmentation, event-based triggers, journey orchestration, personalization, experimentation, and incremental measurement • Experience managing lifecycle complexity across customers who may own a single service or a portfolio of interconnected digital-presence services • Ability to balance executive counsel with hands-on development of journey maps, briefs, audience definitions, test plans, roadmaps, and operating processes • Availability for a fully remote, full-time contract engagement aligned to Pacific Time working hours • Legally authorized to work in the United States at the time of application and throughout employment • Must not require employment visa sponsorship now or in the future

🏖️ Benefits

• Fully remote work arrangement • 40 hours per week • Contract engagement with possible extension

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