Senior Growth Manager – Generosity, Flowthrough

Job not on LinkedIn

🕒 4 days ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⛰️ Colorado, New York – Remote

⛰️ Colorado – Remote 🗽 New York – Remote

💵 $118k - $136k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Own the framework for allocating generosity budget across player cohorts and promotional mechanics • Monitor and improve Return to Customer (RTC) efficiency across the player base • Build and maintain the flow-through model connecting promotional spend to downstream player value, including Casino and OSB cross-sell economics • Act as the primary interface with Finance for generosity and promotional spend • Build data-backed investment cases for new mechanics, budget changes and strategic tests • Partner with Analytics to track cohort and mechanic performance • Work with CRM, Product and Finance to align generosity and flowthrough strategy with broader growth objectives

🎯 Requirements

• 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business • Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders • Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance • Experience designing or managing bonusing/generosity frameworks and measuring their ROI • Strong stakeholder management skills across Finance, CRM, Product and Analytics • Experience with RTC/Return-to-Player modeling in an iCasino context (nice to have) • Background in pricing, revenue management or promotional economics (nice to have) • Exposure to cross-sell strategy between casino and sportsbook products (nice to have)

🏖️ Benefits

• Base salary and bonus • Information about benefits available at https://benefitsatfanatics.com/