Generative AI, SEO Strategist

🕒 August 6

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Smarsh

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2001

💼 Consulting

🏥 Healthcare

🛡️ Insurance

💰 Private Equity Round on 2016-01

Consulting • Healthcare • Insurance

Smarsh is the global leader in communications data and intelligence, focusing on digital communications compliance and risk management in regulated industries. With over two decades of experience, Smarsh delivers AI-enabled solutions to unlock business insights from communications data at scale. Trusted by 95% of top financial firms and managing billions of messages monthly, Smarsh offers services like chat capture, email archiving, and digital risk surveillance. Their platforms are designed to meet the diverse and evolving needs of financial services, government, healthcare, and other industries, enhancing productivity and ensuring compliance with digital communication governance challenges.

📋 Description

• Protect and grow search-driven pipeline through GEO and SEO strategy • Monitor and improve Smarsh brand and product visibility across LLM-powered platforms • Own and execute global SEO, GEO, and AI search strategy • Optimize digital experiences for traditional search engines and AI-powered discovery platforms • Lead keyword, topic cluster, and entity-based research • Build and maintain prompt libraries to test and track citation performance • Analyze citation share and AI query intent data to prioritize optimization actions • Advise on semantic HTML, schema, entity optimization, crawlability, indexing, site architecture, structured data, and Core Web Vitals • Design internal linking, on-page optimization, and content structuring strategies • Audit website performance for AI-readability, structured data accuracy, and zero-click search inclusion • Build search intelligence dashboards and measurement frameworks • Partner with content, product marketing, demand generation, regional marketing, Revenue Marketing, and Operations teams • Conduct competitive intelligence and structured SEO/GEO experiments • Establish SEO and AI optimization standards and best practices • Champion AI search enablement through documentation and cross-functional initiatives • Identify automation opportunities for SEO analysis, citation monitoring, reporting, and optimization • Support international SEO, regional content strategies, and hreflang recommendations • Communicate insights and recommendations to executive stakeholders • Produce data-driven reporting on AI search visibility, traffic, and conversion metrics

🎯 Requirements

• Bachelor's degree in marketing, digital strategy, or related field • 5+ years of experience in B2B search engine optimization; SaaS and financial services experience preferred • Proven record of measurable pipeline impact from organic and AI-optimized search strategies • Deep understanding of Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Index Engine Optimization (AIEO), and AI-powered search behaviors • Hands-on experience with Profound, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent technologies • Strong knowledge of Schema.org structured data markup and entity optimization • Experience analyzing AI-generated search outputs and reverse-engineering placement strategies • Proficiency in HTML and CSS; familiarity with JavaScript implementation best practices • Ability to translate complex technical findings into actionable recommendations • Ability to influence cross-functional teams and align web, content, product marketing, regional marketing, and development teams • Analytical and results-driven approach connecting visibility metrics to lead generation and revenue impact • Experience with WordPress CMS and enterprise-level website optimization • Self-motivated, collaborative, and able to lead cross-functional optimization initiatives

🏖️ Benefits

• Any applicable bonus programs • Global organization valuing diversity • Opportunities for everyone to be their authentic self • Professional development and commitment to developing people • Smarsh Best Places to Work recognition