Senior Strategist, Paid Media

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2 days ago

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SmartBug Media

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B2B • SaaS • Marketing

SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads. • Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages. • Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs. • Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement. • Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly. • Serve as the primary point of contact for all client communication on assigned accounts. • Lead strategic client calls, providing both technical and high-level business recommendations. • Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner. • Deliver performance updates, QBRs, and optimization plans to ensure retention and growth. • Present upsell opportunities and work with Group Leads or Directors on contract expansions. • Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality. • Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals. • Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches. • Contribute to internal education by sharing case studies, best practices, or new platform updates.

🎯 Requirements

• 5–6+ years of experience managing paid media campaigns with measurable ROI. • Proven success managing large or complex accounts independently. • Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.). • Advanced proficiency with HubSpot, especially in aligning paid media with lifecycle stages, lead scoring, workflows, and revenue attribution. • Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards. • Bachelor’s degree in marketing, business, or a related field preferred.