Lead Generation Analyst

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November 18

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Sojern

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Travel • Advertising

Sojern is a leading travel marketing platform that specializes in providing targeted advertising solutions for the travel industry. The company offers AI-powered custom audiences and multi-channel activation techniques to optimize marketing investments for hotels, airlines, destinations, and attractions. Sojern leverages cutting-edge technology to deliver unparalleled traveler insights and precision marketing strategies, enhancing guest experiences, driving ticket sales, and maximizing revenue for travel businesses. With a focus on understanding traveler behaviors and trends, Sojern empowers marketers to effectively reach and convert their ideal customer segments, ensuring high-impact messaging and customer engagement across various digital channels.

201 - 500 employees

Founded 2007

💰 $120M Series D on 2018-11

📋 Description

• Develop and optimize processes for lead generation campaigns on channels such as email, LinkedIn, etc., using a variety of internal and external platforms to ensure campaigns perform at or above expected performance benchmarks. • Research and integrate a tool or add-on for automatic data enrichment for Sojern prospects. • Analyze campaign performance metrics such as open rates, click rates, and pitches booked to derive actionable insights and show the value of our optimizations. • Partner with the Sales and Marketing teams to define campaign targeting needs, requirements, internal tracking processes and plans to meet lead generation goals. • Build and maintain various reporting and dashboards aimed at process optimization and sales growth. • Utilize platform features, including A/B testing, AI email copy, and LinkedIn capabilities, to enhance outreach effectiveness. • Create processes to track the outcomes of optimizations to demonstrate the value of changes. • Ensure our internal tools are aligned and communicating so as not to create any data discrepancies. • Leverage data enrichment and email verification features within our platforms to maintain high data quality for our prospect lists. • Create and maintain documentation of best practices for email lead generation and roll out these strategies to the sales team. • Bring your problem-solving and analytical skills to optimize campaigns, and communicate your insights and methodology to multiple internal stakeholders. • Assist with platform integrations and provide training to internal teams on how to best utilize features for lead generation. • Be rigorously data-driven in every aspect of your work, from analysis to communication. • Partner with Sales to ensure processes are developed, enhanced and adjusted to maintain pipeline health as new tools are integrated.

🎯 Requirements

• BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or a related field. • 2-4 years of hands-on experience in a data or business analytics role. • 1-2 years of experience with email marketing, digital marketing, or lead generation platforms. • 2+ years of Salesforce experience • Experience with email automation tools and platforms, and a strong understanding of lead generation best practices. • Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, and Tableau. • Excellent oral and written communication skills, with the ability to communicate strategy and methodology to various teams. • A positive, goal-oriented, and high-energy attitude, and the ability to work in a fast-paced environment, balance multiple priorities, and work with remote offices

🏖️ Benefits

• Competitive compensation packages, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community • Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration • Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As • PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources • Learning & development stipend, mentorship program, career development programs, leadership training • Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite)