Senior Manager, Marketing Operations

🕒 August 21

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 CA$152k - CA$180k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Solink

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🏨 Hospitality

📦 Logistics

Healthcare • Hospitality • Logistics

Solink is a cloud-based video security and analytics platform that provides businesses with comprehensive visibility by integrating video with data. Utilizing AI-powered insights, Solink helps inform business strategies to safeguard people, assets, and profits. The system offers intuitive video search capabilities, remote video access, event search and notifications, and professional video alarms. With over 200 integration partners, Solink's camera-agnostic solution maximizes ROI by connecting existing systems. It caters to various industries, such as retail, hospitality, healthcare, and more, enhancing their security and operational efficiency.

📋 Description

• Provide regular reporting, analytics, and insights to business partners across marketing, sales, and leadership • Maintain and optimize the HubSpot account and marketing, sales, and customer data architecture • Own the strategy and execution of campaign architecture and reporting in Salesforce • Manage integrations with HubSpot to ensure data accuracy • Support revenue technology operations, including CRM integration, lead-flow optimization, data hygiene, campaign setup and tracking, and cross-functional collaboration • Act as a resource for revenue-driving requests, including ad-hoc analytics, dashboards, process improvements, and technical implementations • Collaborate with Demand Gen, Sales Ops, and Go-to-Market teams to optimize lead acquisition and distribution • Identify inefficiencies across marketing operations and implement process improvements to enhance performance

🎯 Requirements

• Strong ability to prioritize tasks and manage time effectively • Deep understanding of HubSpot and Salesforce, including architecture, CRM setup, workflows, data mapping, and integrations • Strong people and communication skills, including team management and stakeholder coordination • Strong analytical skills and ability to translate data into actionable business insights • High proficiency in Excel/Google Sheets, including pivot tables, INDEX/MATCH, VLOOKUP, IF statements, and filters • Deep understanding of B2B sales, marketing, and customer success processes, content, and technology • Familiarity with Marketo, Gong, HubSpot/Salesforce, Outreach/Salesloft, Sales Navigator, Gainsight, or similar tools • Excellent attention to detail and strategic problem-solving ability • Experience with HubSpot-Salesforce synchronization • Mindset of continuous improvement and data integrity • Experience working in fast-paced startup or scale-up environments • Familiarity with marketing automation platforms, ad tech, and analytics tools • Comfort working cross-functionally across marketing, sales, operations, product, and customer success • Previous experience in RevOps or revenue support roles • Bachelor’s degree in Marketing, Data/Analytics, Business Administration, or equivalent • 5+ years in Marketing Operations, RevOps, Demand Gen, or Marketing Analytics • Candidates must undergo a criminal records check upon hire • Be a Canadian Citizen, or eligible to work in Canada • Be willing to comply with Solink’s security policies and standards

🏖️ Benefits

• Meaningful equity for every full-time, permanent employee • Comprehensive benefits package • Monthly reimbursement for fitness, wellness, or mental health programs • Flexible work arrangements where the role allows • Advancement based on contribution, initiative, and ability to raise the bar • Candid culture with clear expectations and honest feedback • Social connection through So-learns, Solink-o, and So-lunches