VP of Demand Generation

November 12

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Solink

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Security • Artificial Intelligence • SaaS

Solink is a cloud-based video security and analytics platform that provides businesses with comprehensive visibility by integrating video with data. Utilizing AI-powered insights, Solink helps inform business strategies to safeguard people, assets, and profits. The system offers intuitive video search capabilities, remote video access, event search and notifications, and professional video alarms. With over 200 integration partners, Solink's camera-agnostic solution maximizes ROI by connecting existing systems. It caters to various industries, such as retail, hospitality, healthcare, and more, enhancing their security and operational efficiency.

201 - 500 employees

🔐 Security

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Lead Solink’s global pipeline engine—owning strategy, execution, and measurement across all inbound and outbound marketing channels. • Drive predictable, scalable pipeline growth across SMB, Commercial, and Enterprise segments. • Oversee a growing team across digital marketing, field and partner marketing, and marketing operations. • Collaborate with Sales, Product Marketing, RevOps, and Finance to ensure strong alignment and ROI. • Own performance metrics and dashboards for marketing-sourced and influenced pipeline, conversion rates, and ROI. • Serve as the executive voice of demand generation at Solink—presenting insights, performance trends, and forecasts to the C-suite and Board.

🎯 Requirements

• 10–15 years in B2B SaaS demand generation, with 5+ years in a senior leadership role. • Proven success scaling global pipeline programs and achieving predictable revenue growth. • Deep expertise in multi-channel demand generation (digital, ABM, events, content, outbound). • Hands-on experience with HubSpot, Salesforce, and advanced marketing analytics tools. • Strong financial acumen—comfortable managing large budgets and modeling ROI. • Exceptional leadership, communication, and cross-functional collaboration skills. • Experience in hybrid hardware-software or physical-digital product ecosystems (Nice-to-Have). • Familiarity with AI or predictive analytics in marketing automation and targeting (Nice-to-Have). • Background in security, SaaS, or multi-location B2B verticals (Nice-to-Have). • Candidates must undergo a criminal records check upon hire;

🏖️ Benefits

• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need. • Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs. • Meaningful equity: Every full-time, permanent employee has a stake in our growth. • Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together. • Candid culture: Clear expectations, honest feedback, and no politics. • Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.