Senior Manager, Integrated Marketing

Job not on LinkedIn

🕒 Yesterday

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Spring Education Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

Spring Education Group is a private operator and manager of schools headquartered in Campbell, California. It is majority-owned by investment funds administered by Primavera Holdings Limited. The group operates 200+ schools across the U. S. and internationally and runs a globally accessible online private school, providing education from infant care through high school. Its portfolio includes multiple school brands (for example: Laurel Springs School — an online K–12 school, Stratford School, BASIS Independent Schools, Chesterbrook Academy, LePort Montessori, and Merryhill School), offering preschools, elementary, middle and high school programs and a range of teaching approaches to fit students’ needs.

📋 Description

• Develop and execute a portfolio-wide social media strategy for IK12 schools • Guide 50+ schools in content creation and engagement through playbooks, best practices, and coaching • Develop social media guidelines aligned with each school’s voice, brand standards, values, and positioning • Evaluate and recommend social media management, scheduling, reporting, and listening platforms • Develop KPI and metrics reporting systems connecting engagement to enrollment • Build editorial calendars aligned with enrollment cycles, school events, and campaign priorities • Provide oversight of social presence, posting, community management, and moderation • Strengthen YouTube through channel best practices, video planning, audience engagement, and performance measurement • Create adaptable social content for enrollment moments such as Open House and Back to School • Develop campaign assets, templates, and content with creative partners • Source and curate authentic stories and user-generated content • Support paid social and digital media campaign planning, launch, and optimization • Recommend creative, audience targeting, and budget adjustments based on performance data • Support directory strategy for Yelp, Google Business Profile, Niche, Winnie, school-search directories, and other online platforms • Use directory and local search insights to increase visibility and inquiries • Support photography and video productions across select campuses • Develop creative concepts, shot lists, and visual direction for shoots • Coordinate video editing, motion graphics, and multimedia production with creative partners • Develop and execute integrated campaign assets and marketing materials driving awareness, engagement, and enrollment • Coordinate stakeholders, deliverables, and timelines from planning through measurement • Establish reporting frameworks for social, directory, and digital channel performance • Share performance insights and recommendations with marketing leadership and school stakeholders • Test, learn, and optimize strategy and content using data • Monitor social media trends, platform changes, local search practices, AI-powered tools, and emerging technologies • Recommend new approaches to strengthen YouTube storytelling and engagement

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field • Seven or more years of professional marketing experience • Significant experience managing social media for multiple brands or locations • Demonstrated success developing social media strategies and content that drive measurable engagement and business results • Working knowledge of paid social advertising and digital media • Experience collaborating with media teams or agency partners on campaign planning and optimization • Strong analytical skills, including experience building performance reports and translating data into recommendations • Experience developing and optimizing YouTube channels • Experience with social media management, scheduling, and reporting platforms such as Sprinklr, Hootsuite, or Sprout Social, or comparable platforms • Experience with Meta Business Suite and native platform tools for Instagram, Facebook, YouTube and LinkedIn • Experience with online listing and reputation management platforms such as Yext or Birdeye • Experience with Google Workspace, including Google Slides, Docs, Sheets, and Drive • Experience with Microsoft Office, including PowerPoint • Familiarity with AI-powered tools supporting content planning, marketing workflows, and creative collaboration • Experience within education, lifestyle, hospitality, or consumer-brand sectors is a plus • Ability to work independently in a remote environment while collaborating across distributed teams

🏖️ Benefits

• Medical, dental, and vision insurance • Paid holidays and sick days • 401(k) plan with company match • Tuition discounts for your children • Professional development • Education reimbursement and partnerships • Remote work arrangement

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