MarTech Lead

November 6

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Stitch Fix

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Fashion • Retail • eCommerce

Stitch Fix is a personal styling service that offers a unique and personalized approach to fashion for women, men, and kids. Clients start by taking a style quiz, which helps Stitch Fix understand their preferences, sizes, and budget. Based on this information, a personal stylist selects five personalized clothing pieces that are shipped directly to the client's door. Customers can choose to keep and purchase any items they like, with the $20 styling fee applicable to kept items. Stitch Fix carries a wide range of sizes and offers free shipping and returns. The service is flexible, with no subscription required, allowing customers to order style boxes on demand or at regular intervals. Stitch Fix also offers a 'Freestyle' shopping option where clients can browse curated suggestions based on their preferences. The company covers a wide variety of styles from numerous brands, ensuring there are options to suit various fashion tastes and needs.

5001 - 10000 employees

Founded 2011

👗 Fashion

🛒 Retail

🛍️ eCommerce

💰 $36.9M Venture Round on 2017-11

📋 Description

• Own end-to-end management of Growth Marketing tracking via Google Tag Manager (GTM) • Support both client-side GTM (data layer + tagging) and server-side GTM (server integration + API calls). • Implement, QA, and optimize tags, triggers, and variables. • Collaborate with engineering to manage and QA data layer payloads. • Troubleshoot and resolve data discrepancies between GTM, analytics, CDP, and ad platforms. • Own app tracking, including signal instrumentation and QA – a key enabler as we prioritize app growth. • Maintain and improve the data architecture of our CDP (Blueshift) to unlock richer personalization and efficient operations. • Partner with engineering, product, and channel owners to deliver high-impact initiatives on the MarTech roadmap. • Partner with product and brand marketing to holistically support new feature launches. • Configure and manage audience segmentation and activation across CDP, LiveRamp, and ad platforms. • Work closely with BI/Analytics to ensure clean data pipelines powering dashboards and reporting. • Support campaign measurement and attribution, ensuring marketing teams have trusted and actionable data. • Optimize ad trafficking and launch processes to accelerate paid marketing velocity. • Partner with Legal and Security teams on consent management and data governance (e.g., CCPA compliance). • Stay up to date on AI, personalization, privacy, MarTech, and AdTech trends to advise and evolve our ecosystem.

🎯 Requirements

• 4-6+ years of experience in marketing analytics, MarTech, AdTech, or growth tracking roles. • You are a Google Tag Manager expert, including data layers, client-side and server-side tagging, and debugging tools. • You have strong experience with mobile app tracking frameworks (e.g., Firebase, MMPs). • You bring a deep understanding of CDPs (Blueshift a plus) and audience activation workflows. • You have hands-on experience with downstream platforms like LiveRamp and major ad platforms (Meta, Google, Pinterest, TikTok, etc). • You are skilled at translating complex technical details into clear, actionable plans for partners. • You love enabling teams with reliable data, automation, and scalable infrastructure. • You thrive in ambiguous and collaborative environments, proactively finding paths to progress. • You care about both data quality and speed-to-market, knowing when to optimize for each.

🏖️ Benefits

• medical • dental • vision