Digital Media Strategist

🕒 5 days ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

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Stream Companies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

📣 Marketing

📱 Media

💼 Consulting

💰 Private Equity Round - Stream Companies on 2019-04

Marketing • Media • Consulting

Stream Companies is a full-service advertising and marketing agency that partners with businesses to drive growth through integrated digital and traditional advertising. Founded in 1996 and headquartered in West Chester, PA, Stream provides performance marketing, creative & content, and technology-driven marketing solutions (including capabilities tied to proprietary/partnered tech like fullthrottle. ai). The firm serves multiple verticals — notably automotive, commerce/retail, healthcare, finance, manufacturing, and home services — and highlights strong client retention and growth metrics on its website.

📋 Description

• Collaborate with account management and media buying team on clients' media strategy • Create, present, and execute digital media marketing strategies, including setting up UTM tracking • Review analytic data to identify opportunities and tactics • Define proper targeting segmentation and strategy for campaigns • Provide recommendations on budget allocation • Assess potential traffic sources and new media opportunities • Oversee and optimizing campaigns • Monitor campaign performance and making appropriate adjustments • Analyze results data to ensure all campaigns are achieving or surpassing client/agency performance goals • Develop and maintain customized reporting based on each client's marketing goals and KPIs, including any data/creative needed for co-op submission • Stay up to date on advertising trends in display and video • Build and maintain strong working relationships with external partners and agency colleagues

🎯 Requirements

• Bachelor’s degree in marketing or related field required • 1-2 years of experience in traditional/digital marketing required • Experience working at an advertising agency managing retail clients and working in/with DSPs is a strong plus • Proficient in Microsoft Excel and PowerPoint