Demand Generation Manager

🕒 August 6

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Stretto

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1987

⚖️ Legal

💸 Finance

Legal • Finance

Stretto is a company that provides administrative and advisory solutions focused on legal and financial complexities, particularly bankruptcy and restructuring. Their services include legal claims administration (class action services, receiverships, legal noticing, recovery services, corporate restructuring claims agent services, public securities), bankruptcy software and services (Best Case by Stretto, debtor education, due diligence, financial reporting, mortgage modifications, student loans, legal noticing), trustee and treasury & cash management software and services (Trustee Suite, trustee administrative and business operations, legal noticing, real estate and recovery services), and intelligence tools (Conductor, Forecaster, Research Suite, SecureAI). They serve legal and financial professionals and emphasize subject-matter expertise and technology-enabled processes for large-scale distributions, complex insolvency matters, and other mission-critical engagements.

📋 Description

• Develop digital marketing and account-based marketing campaigns with organizational stakeholders • Execute campaigns through content development, basic design, and digital channels • Build and run lead-generation programs across email, social, in-app messaging, content, and events • Capture, route, and qualify leads to produce measurable funnel contribution • Own CRM lead lifecycle processes, including segmentation, scoring, stage progression, handoff, and nurture • Own on-page and technical SEO across web properties • Optimize landing pages, forms, and campaign touchpoints through A/B testing • Build reporting and attribution for pipeline and conversions • Equip business development with campaign-sourced leads, lead intelligence, and follow-up workflows • Build CRM campaigns and maintain integrations across marketing, email, social, and in-app platforms • Protect data integrity through deduplication, field mapping, and list hygiene • Manage initiatives, stakeholder accountability, priorities, and deadlines

🎯 Requirements

• Bachelor's degree in a related field or equivalent education / experience required • Four years of experience or more in B2B software marketing required • Extraordinary project management skills • Experience utilizing AI tools to improve workflow efficiency • ABM and broad cross-channel marketing campaign development and execution • Hands-on experience with in-app messaging and product adoption platforms such as Userpilot • Working command of the full digital funnel, including lead generation, lead scoring, lifecycle stages, pipeline development, and conversion optimization • Practical SEO experience, including on-page optimization and performance tracking • Understanding of data flows between marketing platforms, including field mapping, integrations, and data structure • Development, implementation, and management of a social media presence • Campaign metrics generation and knowledge of KPIs and campaign optimization • Exposure to legal, financial services, or professional services sectors • Interest in AI-enhanced products and curiosity about bringing them to market • Experience with Insightly, Salesforce, Pardot, Userpilot, Mailchimp, LinkedIn, Google Analytics, Google Search Console, native connectors, and API-driven syncs

🏖️ Benefits

• Competitive starting salary • Comprehensive benefits package • Opportunities for growth