Marketing Lifecycle & Automation Manager

Job not on LinkedIn

🕒 September 21

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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TAXWELL

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2003

⚖️ Legal

💸 Finance

💼 Consulting

Legal • Finance • Consulting

TAXWELL is a legal services firm specializing in international and national tax advice, litigation, mergers and acquisitions (M&A), and board room counseling. With over 20 years of experience, the firm consists of tax and corporate lawyers who are well-versed in Supreme Court litigation and have backgrounds in the Big Four accounting firms. TAXWELL is known for its niche focus and quality segment, boasting close cooperation with renowned arbitrators and foreign counsel while maintaining steady autonomous growth.

📋 Description

• Build, test, launch, troubleshoot, and optimize automated nurture programs, Engagement Studio journeys, forms, landing pages, segmentation rules, scoring models, and triggered communications • Develop journeys spanning prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement • Replace one-time communications and manual processes with scalable automation • Own marketing requirements for lead scoring, grading, qualification, routing, prioritization, and marketing-to-sales handoffs • Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention • Partner with campaign and channel owners to develop targeted audiences, automated follow-up, testing strategies, and reusable journey frameworks • Serve as B2B Marketing’s subject-matter expert and primary hands-on user of Salesforce Marketing Cloud Account Engagement • Diagnose campaign, segmentation, synchronization, data-quality, and automation issues, escalating platform or integration needs when necessary • Partner with Marketing Operations, Data, and AI teams to define fields, audience signals, business rules, integrations, and insights needed to expand automation and personalization • Monitor lifecycle engagement, funnel progression, conversion, and program effectiveness • Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey paths • Connect lifecycle programs to pipeline, revenue, adoption, and retention outcomes

🎯 Requirements

• 5+ years of experience in B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, or a related field • 3+ years of hands-on experience building and optimizing programs in Salesforce Marketing Cloud Account Engagement (Pardot) • Experience with Engagement Studio, segmentation, automation rules, forms, landing pages, scoring, grading, and campaign reporting • Strong understanding of lead management, funnel stages, routing, qualification, and marketing-to-sales handoffs • Ability to translate business needs into automation logic, audience criteria, data requirements, and reporting specifications • Experience working with Marketing Operations, Data, Analytics, or AI teams to enable automation and personalization • Salesforce Account Engagement/Pardot certification preferred

🏖️ Benefits

• Supportive, open, and inclusive atmosphere • Equal opportunity employment • Disability accommodations available during the hiring process