Director, CRM and Lifecycle Marketing

Job not on LinkedIn

🕒 April 1

🏄 California – Remote

🏄 California – Remote

💵 $137.1k - $175k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Team Beachbody

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Home Based Business, with the leading fitness programs available, and the best products to help you meet your goals quickly. Only 8000 reps, so the wave has just begun.

📋 Description

• Drive the strategy and performance of BODi’s lifecycle ecosystem across email, SMS, push, and in-app channels. • Lead and develop the CRM and lifecycle marketing team, setting strategy and guiding execution across channels. • Own lifecycle campaign planning and the cross-channel messaging calendar. • Oversee CRM platform architecture and operations, including segmentation frameworks, taxonomy, automation logic, and system organization. • Define and execute lifecycle strategy that increases activation, engagement, and retention. • Optimize onboarding journeys and develop lifecycle programs that connect supplements, fitness programs, and membership benefits. • Own lifecycle-driven revenue across subscriptions, supplements, and cross-category adoption. • Establish lifecycle performance frameworks and dashboards to track engagement, retention, and revenue contribution.

🎯 Requirements

• 8–12+ years in CRM, lifecycle marketing, retention, or customer marketing, including leadership experience owning multi-channel lifecycle programs. • Shopify experience required, with a strong understanding of how promotions, merchandising, subscription mechanics, and onsite behavior connect to lifecycle performance. • Proven track record driving lifecycle monetization, including repeat purchase, subscription retention, LTV growth, and cross-sell/upsell performance. • Hands-on ownership of a CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo), including segmentation strategy, automation architecture, and deliverability/channel health. • Experience owning lifecycle strategy across email + SMS (required) and ideally push/in-app, including triggered journeys, onboarding, win-back, and post-purchase programs. • Strong analytical ability and comfort with performance measurement: cohort retention, repeat rate, churn, AOV, revenue per user, incrementality testing, and forecasting lifecycle revenue impact. • Experience building and managing a testing roadmap (journey optimization, creative/messaging, cadence, offers, personalization) with disciplined learning loops. • Ability to translate customer behavior into personalization strategies (dynamic content, behavioral segmentation, lifecycle moments) without overcomplicating the system. • Experience leading and developing teams (4–7 direct reports preferred) and operating cross-functionally with Product, E-commerce/Merchandising, Analytics, and Creative. • Bachelor’s degree or equivalent experience; MBA a plus.

🏖️ Benefits

• annual bonus opportunity • employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • employee perks & discounts • training & career development • generous PTO