Senior Brand Marketing Manager

🕒 August 4

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $93.5k - $164k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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thatgamecompany

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2006

🎮 Gaming

📱 Media

Gaming • Media

thatgamecompany is a developer and publisher of video games known for creating unique, artistic, and emotionally engaging games. The company has released several popular titles, including 'Sky: Children of the Light', which has won numerous awards, including at Gamescom, and set a Guinness World Record. thatgamecompany is recognized for its emphasis on creating games that offer serene and meaningful experiences, with a focus on cooperative, multiplayer gameplay. The company continues to evolve and connect with its community through various platforms, offering a blend of breathtaking visuals and immersive storytelling.

📋 Description

• Architect and execute storytelling-led marketing campaigns reflecting thatgamecompany’s identity • Lead North American marketing initiatives and tailor global strategies to Gen Z and INFP audiences • Develop brand plans for SKY and seasonal expansions from reveal through live operations • Oversee the North American marketing budget and establish emotional-engagement, community-health, and growth KPIs • Represent player interests internally and ground strategies in player behavior • Vet creative and communications for authenticity and respect • Partner with aligned creators and influencers on authentic integrations • Collaborate with creative teams on campaign aesthetics, visual direction, and creative platforms • Build initiatives that strengthen the studio’s long-term brand legacy and cultural impact • Experiment with non-traditional channels and rapidly optimize campaigns using data-driven insights • Lead complex marketing projects from ideation through delivery and maintain cross-functional alignment • Establish and optimize workflows with the Head of Brand & North America Marketing • Identify and manage strategic licensing opportunities extending the studio’s brand and IP

🎯 Requirements

• At least 8 years in Brand Marketing or Product Management within the video games industry • Preferably experience with live-service or mobile gaming • Proven track record of building compelling, emotionally resonant marketing campaigns • Community-first mindset with deep empathy for player needs and commitment to authenticity • Extensive knowledge of the North American gaming landscape and Gen Z audience behavior • History of innovative thinking and resilience to learn from failed experiments • Proven ability to manage multiple concurrent projects with strong organizational skills and attention to detail • Experience with international teams and complex IP licenses is a nice-to-have • Experience in visual design, copywriting, or video production is a nice-to-have • Must be authorized to work for any employer in the U.S.; visa sponsorship is unavailable • Ability to work core meeting hours of 10 am to 5 pm Pacific time

🏖️ Benefits

• Paid Time Off, Holidays and Two Weeks Winter Break • Medical, dental, and vision coverage for employees and dependents starting on the first day • Pet Insurance • Compassionate leave for family care • Pre-tax wellness stipend • Pre-tax work from home stipend • 401K program with company match • Mental health resources including Headspace membership and Employee Assistance Program (EAP) • Discount portal for everyday goods and services • Employee inclusive and diversity initiatives such as Grow Together • Support for personal professional development • Annual discretionary bonus opportunity