Senior Manager, Performance Media

🕒 July 16

🇺🇸 United States – Remote

💵 $130k - $170k / year

⏰ Full Time

🟠 Senior

👔 Manager

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The Knot Worldwide

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2018

🏪 Marketplace

📱 Media

Marketplace • Media

The Knot Worldwide is a global consumer-facing company operating leading wedding and celebration planning websites and mobile apps that provide inspiration, trusted editorial content, vendor directories, and planning tools to help people take celebration planning from inspiration to action. It connects couples and other celebrants with vendors and services across more than 16 countries, acting as both a media/content platform and a marketplace for event-related services.

📋 Description

• Lead B2C Marketplace Media Strategy & Tactics • Act as a key partner to various teams including Marketing and Data • Own product/storefront feed strategy for dynamic product ads • Partner with creative teams to build paid media creative strategies • Develop detailed forecast builds and spend models • Plan and oversee rigorous testing roadmaps • Leverage Marketing Mix Models for media optimization • Regularly report on key metrics to stakeholders

🎯 Requirements

• 10+ years of professional experience in marketing media • Strong background in strategy, execution, and operations • Proven track record of steering cross-functional workstreams • Expert media planning and optimization skills • Ability to leverage data for media strategy • Experience with A/B testing across media tactics

🏖️ Benefits

• Medical insurance • Dental insurance • Retirement plans • Generous leave policies